News Broadcasting
Aaj Tak Bangla hits one million YouTube subscribers
Mumbai: Aaj Tak Bangla, the leading Bengali YouTube channel from the stable of India Today Group, marked a significant achievement by surpassing one million subscribers within a mere one year and five months since its launch.
Breaking away from conventional news reporting, Aaj Tak Bangla has captured over 30 million views on YouTube in a month (Source: vidiQ | YouTube video views | 1-31 Jan-2024) with its refreshing and dynamic approach. The channel, led by news editor Showbhik Chowdhury and input editor Indrajit Kundu, has become the go-to source for news-hungry intellectual Bengali audiences, delivering an impressive 3k plus news stories in a month.
In addition to its ground-breaking news coverage, Aaj Tak Bangla has ventured into infotainment news, carving a unique space in the media landscape. This diverse content strategy has garnered a niche viewership, establishing the channel as a trendsetter in the digital news arena. One of the standout features of Aaj Tak Bangla over the past year is the introduction of AiNA, the world’s first Bengali AI Anchor. This groundbreaking move has set-forth a new standard in news presentation, showcasing Aaj Tak Bangla’s commitment to innovation and staying ahead of the curve.
Aaj Tak Bangla has also emerged as the largest Bengali news media WhatsApp channel, amassing an impressive following of 1.28 lac within just three months. This achievement surpasses the nearest competitor, who lags behind with only 80,000 followers. The rapid growth of the WhatsApp channel reflects Aaj Tak Bangla’s commitment in engaging its audience across various platforms.
In an industry where traditional media adapts to new formats, Aaj Tak Bangla stands out as a true trendsetter, challenging mainstream media and establishing itself as a force to be reckoned with. The channel’s rapid growth and unwavering commitment to quality content have positioned it as a key player in the evolving digital news landscape.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
