News Broadcasting
Aahad Mangrolwala joins Prime9 News as west ad sales head
HYDERABAD: Prime9 News has appointed Aahad Mangrolwala as region head west ad sales for TV and digital, strengthening its commercial leadership as competition for ad spends intensifies.
Mangrolwala brings more than 19 years of experience in broadcast media sales, spanning strategy, client management and team leadership. In his new role, he will be responsible for driving revenue growth across the western markets, with a focus on integrated tv and digital offerings.
Before joining Prime9 News, Mangrolwala served as west head of ad sales at Sun TV Network. He earlier led the west region at Q TV and spent over a decade at Zee Entertainment Enterprises, where he handled sales strategy for multiple regional and national channels and worked closely with leading media agencies.
Announcing the move on LinkedIn, Mangrolwala said he was excited to take on the new mandate at Prime9 News, signalling a renewed push by the network to deepen advertiser relationships and expand its footprint in a crowded news and digital landscape.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
