Film Production
A47.in joins forces with Maddock Films for official ‘Chhaava’ merchandise
MUMBAI: Get ready to wear history like never before! The go-to destination for Indian pop culture and heritage-inspired merch, A47.in has teamed up with Maddock Films to launch an exclusive merchandise collection for the much-anticipated film Chhaava. Fans of history, cinema, and bold fashion can grab these must-have collectibles starting 7 February 2025, only on A47.in.
Designed with A47’s signature craftsmanship, the Chhaava collection features sweatshirts, t-shirts, and hoodies adorned with striking designs inspired by the film’s epic narrative. Whether you’re a history buff, a Maratha warrior at heart, or just looking for a statement piece, this collection blends heritage with modern style. With prices starting at Rs 699, fans can now own a wearable tribute to one of India’s greatest warrior kings.
Speaking about the collaboration, A47 founder & CEO Bhavik Vora said, “At A47, we love telling India’s iconic stories through high-quality, stylish merchandise. Collaborating with Maddock Films for Chhaava is an exciting way to bring history to everyday fashion. We’ve ensured every fan finds something to cherish, making Chhaava’s fearless spirit a part of their wardrobe.”
A cinematic spectacle in the making, Chhaava is one of the year’s most awaited films, featuring Vicky Kaushal in a commanding lead role, alongside Rashmika Mandanna and Akshaye Khanna. The film brings to life the inspiring saga of Chhatrapati Sambhaji Maharaj, the fearless son of Chhatrapati Shivaji Maharaj. Backed by Maddock Films, known for delivering blockbuster hits, Chhaava promises a riveting mix of breathtaking visuals, stellar performances, and an emotionally charged narrative—a must-watch for history buffs and cinema lovers alike.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
