News Broadcasting
A stitch in time aims to save lives with Sanjeevani’s Pink Tag Project
MUMBAI: Sometimes, the strongest reminders are stitched, not shouted. The third edition of Sanjeevani: United Against Cancer has launched The Pink Tag Project, a quietly powerful initiative that turns everyday clothing into a life-saving nudge for breast cancer awareness.
Led by Federal Bank Hormis Memorial Foundation, in partnership with News18 Network and knowledge partner Tata Trusts, the campaign is rooted in a stark reality: in India, a woman is diagnosed with breast cancer every four minutes, and one loses her life every eight minutes. In smaller towns and villages, awareness remains low, stigma high, and self-care often pushed to the bottom of an endless to-do list.
The Pink Tag Project takes an unexpected route to address this gap. A small pink tag, carrying simple instructions for breast self-examination, is stitched inside blouses, kurtas and innerwear right next to the wash-care label. It appears at the most private moment of the day, when a woman is dressing, alone and unhurried. No seminars to attend, no appointments to book just a gentle, persistent reminder woven into daily life.
The initiative is captured in a short film voiced by actor Sheeba Chaddha, following women through ordinary routines drawing water, cooking meals, fastening blouse hooks until the tag quietly reveals itself. What starts as curiosity soon sparks conversations, led by trained local volunteers. Daughters show mothers. Grandmothers remind granddaughters. Awareness spreads, not through alarm, but through familiarity.
The campaign is designed to trigger three shifts: normalising conversations around breast health, embedding early detection into everyday routines, and giving women agency to act without cost, equipment or medical visits. Breast self-examination becomes habit, not homework.
The film is now being aired across Sanjeevani’s digital platforms and the News18 Network. With its understated approach, The Pink Tag Project proves that when health messages respect women’s realities, behaviour change does not need to interrupt life, it can simply slip into it, one stitch at a time.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
