iWorld
A.R. Rahman unveils the anticipated soundtrack of his immersive film Le Musk
Mumbai: Renowned composer and Oscar-winning music maestro A.R. Rahman has released the highly anticipated soundtrack of his groundbreaking immersive film, Le Musk. The soundtrack with 12 soulful and varied tracks, launched globally today on Believe Music, promises to captivate listeners with a fusion of ethereal compositions that transcend boundaries, much like Rahman’s iconic body of work.
Le Musk, an innovative sensory cinematic experience directed by A.R. Rahman himself, merges music, fragrance, and visual storytelling to immerse audiences in a new kind of film and narrative. The soundtrack, created to complement the immersive experience, features Rahman’s signature style — a blend of Jazz, Orchestra and eclectic elements combined with soulful melodies.
Speaking about the soundtrack launch, award-winning composer A.R. Rahman said, “Music is the heartbeat of Le Musk. It carries the soul of the film, guiding the audience through an emotional and sensory journey. The film is a labour of a lot of hard work and love, where we tried to push the boundaries of how we use technology to create something truly immersive and I am thrilled to finally share this soundtrack with the world and offer a glimpse into the world we’ve created.”
The Le Musk soundtrack takes listeners on an evocative journey, blending Jazz, orchestral, and world music influences to create an atmospheric soundscape. With tracks that echo the film’s story of love, memory, and sensory exploration, this album promises to be a one-of-a-kind listening experience for both long-time Rahman fans and newcomers.
Collaborating on the 12 varied tracks with notable names, including Nora Arnezeder, Sana Moussa, Linda Lind, Mayssa Karaa, Hiral Viradia, Simona Gilbert, The Firdaus orchestra and the Budapest Orchestra, the soundtrack of Le Musk also marks the association with the award-winning music engineer Greg penny.
Global Impact and Collaboration
The album’s global release on Believe Music underscores Rahman’s vision to bring his innovative works to an international audience. Le Musk not only marks Rahman’s directorial debut but also sets a new standard for immersive storytelling. Speaking about showcasing the film to a larger world audience Rahman said “We are in the process of setting up immersive experience studios across the world to bring Le Musk to audiences the world over. The film would not have been possible if not for my team who worked tirelessly to push the boundary of what was known to be possible.”
The Le Musk soundtrack is now available on all major streaming platforms via Believe Music.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
