News Broadcasting
9X Media elevates Deepali Oroskar and Nihal Ghosh to SVP – ad sales
Mumbai: 9X Media has announced the elevation of Deepali Oroskar and Nihal Ghosh to senior vice president of ad sales. They both will report to 9X Media chief business officer Punit Pandey.
Nihal will be in-charge of revenues for 9XM and 9X Jalwa and Deepali will lead the ad sales teams for 9X Tashan and 9X Jhakaas. Deepali and Nihal are both senior ad sales professionals with each of them having over 15 years of experience.
“Deepali and Nihal have both been with the organisation for over a decade and have consistently proven their mettle,” said 9X Media chief business officer Punit Pandey. “They have led the ad sales teams to achieve better revenue targets and have performed extremely well. In their new roles, I am confident that they will achieve much success, steering the Network towards the next phase of growth.”
“I am delighted to be a part of 9X Media,” said Nihal Ghosh. “From a single music television channel, 9X Media has evolved into India’s largest music television network comprising platforms both television and digital. It’s exciting as well as challenging to helm the ad revenue at 9XM and 9X Jalwa. My current focus will be on reinstating the Ad revenue to the pre covid levels and to put the channels back on the growth trajectory.”
“This is indeed an exciting time to lead the ad sales function for 9X Tashan and 9X Jhakaas,” said Deepali Oroskar. “The pandemic has created disruption across all industries. It has drastically changed the way people consume and engage with media and content. Brands need to keep pace with the changing consumer psychographics. Regional channels have shown immense potential in attracting the new age consumer. My priority would be to make brands aware about these new dynamics and ensure an excellent run for our channels.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
