Music and Youth
9X Jhakaas & Marathi movie ‘Welcome Zindagi’ ink promotional tie-up
MUMBAI: In a marketing and promotional tie-up with the forthcoming Marathi movie Welcome Zindagi, 9X Jhakaas has launched a contest wherein viewers will get an opportunity to win a new Nano car.
The contest titled ‘Jhakaas Welcome Zindagi, kick-started on 9 June and will be aired on the channel at regular intervals through the day.
The contest’s promo features the hero of Welcome Zindagi – Swapnil Joshi. The actor will inform the viewers about the contest details and the prizes. To participate in the contest, 9X Jhakaas viewers can type ‘JWZ’ and send a text message to ‘54646’, every time they see an animation of a Nano car zip through their TV screens.
The person with maximum number of text messages will win the grand prize of Nano car, whereas runners-up will receive gifts such as Welcome Zindagi branded T-shirts, mugs, etc.
9X Jhakaas head of programming Rohan Rane said, “We are delighted to partner with Marathi film heartthrob Swapnil Joshi and Welcome Zindagi and offer our viewers a brand new car. 9X Jhakaas was launched with an aim to provide a platform to the Marathi film and music industry. Since then, we have been able to associate with each and every new Marathi film. We are extremely pleased that today, no Marathi movie releases without a Jhakaas promotion.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
