iWorld
7 Top Video Trends to Watch Out for in 2020
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond:
Personalized Videos
Personalized videos include the viewer’s name and other details in the storyline, enabling brands to deliver communication that is highly relevant and targeted. Such videos leverage CRM data to help build stronger relationships with customers and enable effective generation of qualified leads.
Interactive Videos
Interactive videos put viewers in the driver’s seat, enabling them to make choices as they watch. Infused with quizzes, opinion polls, treasure hunts and more, interactive videos pique viewers’ interest and help build brand loyalty. Since they have higher recall value, they result in better conversion rates.
Shoppable Videos
Making videos shoppable allows brands to shorten the consumer journey and increase last-mile conversion. Being able to choose products and add them to a cart is not only a ‘wow’ factor for viewers, it also empowers them with greater convenience and ease of access.
Vertical Videos
With smart phones becoming the de-facto device among millennials, creating videos for viewing in portrait (rather than landscape) mode is the latest megatrend. As influencer marketing gains popularity, and brands cash in on the FOMO (Fear of Missing Out) factor, vertical videos are fast becoming the norm across platforms like Facebook, Twitter, Snapchat and Instagram.
360-Degree Videos
360-degree videos literally provide a larger than life viewing experience, by capturing the action from all directions! This innovative technique offers an immersive, interactive viewing experience that results in higher video completion rates.
User Generated Content (UGC)
Today, brands are increasingly listening to their audience and tapping into the stories that people are co-creating. UGC videos are now a vital part of brands’ community building efforts. They inspire greater trust than brand sponsored content, are shared more widely and require very little investment.
Silent Videos
Silent videos, which primarily rely on visuals for messaging, are currently trending on social media platforms. The convenience they offer is clear – people can watch these videos whenever, wherever without missing anything. Whether they are in a busy public place (like an airport/metro), or in a quiet area (like a hospital), they can enjoy an uninterrupted viewing experience.
As the lines between content and commerce blur, brands must adopt new trends and technologies for video marketing. These can help deliver dynamic, compelling viewing experiences which build brand love, drive transactions and increase ROI. For best results, brands should partner with a one-stop video agency that offers both high quality creative services along and cutting-edge technology.
(The author is vice president, Brands Services, Prime Focus Technologies. The views expressed are his own and Indiantelevision.com may not subscribe to them.)
iWorld
Samay Raina confirms return of India’s Got Latent after controversy
Still Alive mixes humour and reflection as comedian revisits 2025 row
MUMBAI: Samay Raina has signalled a possible return of his controversial show India’s Got Latent, using his latest stand-up special Still Alive to address the past and hint at what lies ahead.
Released on YouTube, the special marks Raina’s most candid take yet on the backlash that forced the show off air in 2025. While much of the performance leans on humour, it also dips into more reflective territory, offering a glimpse into the emotional toll of the controversy.
Recounting the fallout, YouTube comedian samay raina said, “We were both extremely unsettled. How would we navigate this? It was terrifying. We were lost as to what was happening.” He also spoke about a moment involving fellow comedian Balraj Ghai’s family, describing it as overwhelming and difficult to process.
The personal impact of the episode came through most strongly when Raina spoke about his family. He admitted he struggled to even answer a call from his mother during the crisis. YouTube comedian samay raina said, “I hesitated to answer her call and show my tear-streaked face. How would she react? My mom is unaware of anything except how to love.”
Amid the introspection, Raina also dropped a clear hint about the future of his show. While he believes the first season ended on a high note, he confirmed that he intends to revive it. YouTube comedian samay raina said, “I will bring back the show because it used to be fun making it.”
The original run of India’s Got Latent had been pulled down following widespread criticism and legal scrutiny over controversial remarks that went viral, prompting debates around content boundaries in India’s digital entertainment space. Raina later removed episodes and issued an apology, stepping back from major releases for a period.
His return now appears more measured, blending humour with reflection and signalling a creative reset. He also hinted that the next iteration of the show could be more raw and unfiltered, though details remain under wraps.
For fans, the takeaway is simple. The show that sparked both laughter and debate may be gearing up for a second act, with Raina ready to test the limits once again, this time with a sharper sense of where the lines lie.
