iWorld
63rd Grammy Awards to stream in India exclusively on SonyLIV
KOLKATA: From grooving to their foot-tapping tracks to finding respite in those soothing melodies or gazing at their mind-blowing music videos, musicians have kept us entertained round the year. And now, it’s time to celebrate their work and honour them at one of the most prestigious music award ceremonies ever.
Music industry’s biggest night, the 63rd Grammy Awards presented by The Recording Academy will stream on Monday, 15 March 5:30 am IST, exclusively on SonyLIV. Signifying the epitome in music, the award ceremony will be hosted by comedian Trevor Noah. SonyLIV’s transmission of the 63rd Annual Grammy Awards is co-presented by Black & White.
The annual presentation ceremony will not only showcase the world’s most prominent artists competing in various categories but will also feature captivating performances by spectacular names across pop, classical, jazz, rap, R&B, and rock music genres. Grammy’s top nominees include Beyoncé (nine), Dua Lipa (six), Roddy Ricch (six), Taylor Swift (six), Brittany Howard (five), John Beasley (four), Justin Bieber (four), Phoebe Bridgers (four), DaBaby (four), Billie Eilish (four), David Frost (four), and Megan Thee Stallion (four).
While we just can’t wait to know who all will take the Grammy home, but the biggest and brightest names like Black Pumas, Cardi B, Brandi Carlile, DaBaby, Doja Cat, Mickey Guyton, Haim, Brittany Howard, Miranda Lambert, Lil Baby, Chris Martin, John Mayer and Post Malone will be taking the centre stage at the celebrated awards night.
Sony Pictures Networks India digital programming and new initiatives head Amogh Dusad said: “Grammys are the most renowned and coveted awards within the music industry. We’re sure that music aficionados in India will be excited as SonyLIV exclusively streams the award night in India.”
Taking India to the international awards are Neha Mahajan and Anoushka Shankar. Mahajan has been credited for the song Mi Sangre, which is one of the tracks of Ricky Martin's album, Pausa, that has been nominated in the Best Latin Pop or Urban Album category. Whereas sitar player Anoushka Shankar's album Love Letters has been nominated in the Best Global Music Album category. For the album Love Letters, singer Shilpa Rao has collaborated with Anoushka.
Below is the list of nominations under the much-anticipated category – Record of the Year and Song of the Year.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
