GECs
5 million cable TV subscribers cut the cord during Covid2019
KOLKATA: The lockdown and its lack of content on television seem to have had an impact on viewers. About 4.5 to five million subscribers have gotten off TV and DTH services since lockdown started. Additionally, several others have downgraded their subscription packages. Coupled together, they have held back revenue income for companies.
Star and Disney India distribution and international business president and head Gurjeev Singh Kapoor shared the numbers in a webinar hosted by Indiantelevision.com. Kapoor attributed the loss to two reasons – one is commercial establishments cutting the cords and the other is migrants returning home. While he agreed that loss of subscribers coupled with the downgrading of packs led to a revenue loss, he is confident that the ecosystem is in a position to get those consumers back, especially when the economy opens fully.
Even though subscribers left or changed packs, the existing viewers provided more eyeballs, most likely because of movies and news keeping them entertained and informed. “During the lockdown, we had 1.2 trillion minutes a week which was the number during the month of April and May and prior to that 0.9 trillion was during January, February. The average time an individual was spending before the lockdown was closer to 20 hours and after lockdown, the number of hours was 27. Television became a good mode of entertaining,” he said.
The first lockdown with its strict rules made it difficult for cable operators to collect subscription even though TV and cable services were provided uninterrupted. The government even classified them as essential services. To help them out, Star India started a digital recharge campaign to help the fraternity. IndiaCast Media Distribution Ltd president Amit Arora also spoke of initiatives like running tickers and scrolls to push subscribers to pay digitally. There were several reports indicating a drastic fall of DPO collection by 40-50 per cent but Arora said it was not down by such a huge number.
The lockdown period has been a boon for OTT platforms that saw a surge in users, motivated by free premium packs. This is likely to be a challenge for television. “The whole set of subscribers which came in March have started trickling away in April. So, now we are more preoccupied with how to take this entire journey forward. The business and revenue have to grow for the entire value chain. The customer is going to be very stingy. This time he has discovered new content on OTT. Is he really going to loosen the purse to hand over money to the traditional platform and broadcasters, these challenges will come as time goes by. It’s more and more partnering between platforms and broadcasters to see us through the entire time of crisis and the bigger challenges that pose ahead of us,” Arora added.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
