Kids
4Kids Entertainment sets up 2 subsidiary companies
MUMBAI: 4Kids Entertainment Inc., global children’s entertainment and merchandise licensing provider, has announced the formation of two subsidiaries, TC Digital Games, LLC, a trading card company, and TC Websites, LLC, an online multi-platform game company.
4Kids will be majority owner of TC Digital, LLC and a fifty percent owner of TC Websites, LLC. This marks the first time that 4Kids Entertainment is going to be directly producing trading cards to be sold at retail, informs an official release.
“The formation of TC Digital Games and TC Websites represent a significant enhancement of our business strategy,” said 4Kids Entertainment chairman and CEO Alfred R. Kahn.
“The extraordinary success of Pokémon and Yu-Gi-Oh! has given 4Kids tremendous insight into the trading card industry and the profit potential of a successful trading card game. With the upcoming launch of Chaotic, which integrates traditional trading card game play with unique online game elements, the timing is right for 4Kids to establish and invest in these new ventures.
“By owning and operating our own trading card and online game operations, 4Kids will now have greater control of the creative, marketing and distribution elements for Chaotic and an opportunity to capture substantially greater revenues and margins than we have recognized from trading card sales in the past,” he added.
Chaotic, which is owned by 4Kids Entertainment and Chaotic USA Entertainment, is a trading card game that features a unique alphanumeric code that can be uploaded for virtual play on the free Chaotic website (www.Chaoticgame.com). Once online, kids enter the world of Chaotic, a place where their cards can be stored, traded or played against anyone signed onto Chaotic’s virtual world.
The Chaotic trading card game is likely to launch in Spring 2007. The Chaotic trading card game is based on the Chaotic animated TV show, which premieres on 4Kids TV on Fox on 6 January, adds the release.
Based in San Diego, TC Digital Games and TC Websites base their technology on a series of patents covering the uploading of coded trading cards to a website where online gameplay and community activities occur.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
