iWorld
360 million Airtel customers get free access to Adobe Express Premium
NEW DELHI: Bharti Airtel is sweetening the telecom bundle, handing its entire customer base free access to Adobe Express Premium as telcos race to add value beyond data and voice.
Under the partnership, all 360 million Airtel customers across mobile, Wi-Fi and DTH will get Adobe Express Premium worth Rs 4,000 free for one year. The subscription can be activated through the Airtel Thanks app, with no credit card required, lowering the barrier for mass adoption.
The move puts professional-grade creative tools into the hands of users regardless of design experience, allowing them to create resumes, posters, videos and social media content using Adobe’s AI-powered features.
“This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate,” said Siddharth Sharma, ceo, connected homes and director, marketing at Bharti Airtel. “From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury. They are a reality for every Indian.”
Adobe Express Premium offers access to thousands of professional templates, including designs tailored for Indian festivals, weddings and local businesses. The subscription also includes AI features such as instant background removal, custom image generation, one-tap video editing, premium Adobe Stock assets, more than 30,000 professional fonts, 100GB of cloud storage, auto captions, instant resize and watermark-free exports, with seamless syncing across devices.
“We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app,” said David Wadhwani, president, digital media at Adobe. “We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content, whether boosting their careers, growing their businesses or promoting their passions.”
The app is available in English, Hindi, Tamil and Bengali, allowing users to create content in their preferred language. From festival greetings and wedding invitations to promotional material for local shops or WhatsApp status updates, the platform is designed to make creative expression widely accessible.
The partnership also gives Airtel customers access to Adobe Express’s generative AI capabilities, enabling faster creation and higher-quality output across formats.
As competition tightens, Airtel’s Adobe tie-up underlines a broader shift. Indian telcos are no longer just selling connectivity but stacking AI tools, cloud services and content to keep customers locked in.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
