e-commerce
$359 million powerhouse Sportking goes digital: E-commerce & pan India expansion
Mumbai: Sportking, a leading vertically integrated textile brand in India, has recently launched their first ever e-commerce platform for a country wide expansion, following 27 years of excellence and strong presence in Punjab, Jammu & Kashmir, and Haryana. The brand which has more than 100 successful stores within these states has set its sights on reaching customers across all of India with this exciting e-commerce launch.
Sportking prides itself in the highest standard for making cloth and its state-of-the-art manufacturing facilities equipped with the latest machinery. The company’s dedication to innovation has resulted in a wide range of yarns that are popular all over domestically. Sportking embraces digital technology to transform every aspect of their business and makes use of algorithms and technological advancements like Google My Business or other AI – powered tools that will not only personalise product recommendations but will also create a seamless and better customer experience. The company has resulted in an annual turnover of Rs 2500 crore – 3000 crore ($359 million), while still being a significant player in the Indian textile industry.
Sportking has carved a niche as a family-owned brand offering high-quality, aspirational clothing at cost-effective prices. Sportking founded in 1977 the company has grown from a one-room set-up to a multi-crore enterprise under the leadership of three generations of the Avasthi family. Sportking prides itself on its vertically integrated approach, as it means weaving own designs into reality from start point until finishing line so that customers get what suits them best price wise and therefore quality wise as well.
“For 27 years, Sportking has established a deep connection with communities in North India,” said Sportking’s MD Munish Avasthi. “Our commitment to quality and affordability has positioned us as a mass-premium brand, and we’re excited to bring that value proposition to a wider audience through e-commerce.”
To know more, check out their latest e-commerce website here: https://www.sportkingfashion.com/
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
