Hollywood
300’s Zach Snyder to direct ‘Justice League’
MUMBAI: Confirming the studio’s plans for a movie based on its iconic super-team for the first time to the Wall Street Journal (WSJ), Warner Bros. president of worldwide production Greg Silverman said the studio has set plans to make a Justice League movie.
Like Man of Steel and its follow-up, which starts production next month, Justice League will be directed by Zack Snyder (300, Watchmen). Henry Cavill is expected to return as Superman, along with Ben Affleck (Gone Girl) and Gal Gadot, who play Batman and Wonder Woman, respectively in 2016’s Man of Steel sequel tentatively titled Batman vs. Superman.
“It will be a further expansion of this universe,” said Silverman to WSJ. “’Superman vs. Batman’ will lead into ‘Justice League.’”
A script is still in development and Warner Bros. has not set a release date, though the movie is unlikely to come out before 2018. The studio has recently been casting the role of Cyborg, a half-robotic hero who is expected to have a cameo in Batman vs. Superman and then appear in Justice League. Other DC heroes who have been in Justice League comic books include Aquaman, Flash and Green Lantern.
The plans for three superhero movies in relatively quick succession show how intent Warner is on catching up with rival Walt Disney Co.’s Marvel Studios in building a cinematic superhero universe after years of lagging behind.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
