3 Idiots grosses Rs 9 mn in 2-week run in Hong Kong

MUMBAI: After almost two years of its releasing in India and breaking all box office records, the Vidhu Vinod Chopra film 3 Idiots released recently in Hong Kong and within two weeks, has done a business of over Rs 9 million.

Said Vinod Chopra Films CEO Sameer Rao, “The phenomenal success of 3 idiots in its Hong Kong re-release is testimony to the power of its content and the universality of its message. All of us at VCF are extremely proud of the film‘s continuing run in various international markets, including Taiwan, Korea and now, Hong Kong.”

The film has grossed over $600,000 in 4 weeks and is currently ranked no. 4 in the box office. The Aamir Khan-starrer is being aggressively promoted with print and advertising budget of about $1.5 million.

In Taiwan, where the Rajkumar Hirani-helmed film had a longer box-office run as compared to other English releases, 3 Idiots raked in half a million dollars.