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2011: Getting ready for the next growth phase: Discovery Networks Asia-Pacific SVP and general manager (South Asia) Rahul Johri

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2011 was a year of dynamic transformation for the industry. It will be remembered as a landmark year with the most noteworthy announcement being the government‘s new Digitisation Policy. The other major development which stands out was the sizeable M&A activity in the sector.

The competitive landscape intensified with every major broadcaster expressing their interest in India with strong actions. New channel launches increased fragmentation. To keep the viewers engaged, companies invested on the brands and launched multiple high-cost productions. Offering a new experience, the HD channels gained attraction. And, of course, there was increased pressure on the limited distribution bandwidth.

During the year, one of the most evident trends we witnessed in favour of the lifestyle and factual entertainment genre was the increased preference and value for differentiated, high-quality and entertaining content amongst all stakeholders.

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For Discovery India, it was a momentous year. We consolidated our leadership as India‘s No. 1 non-fiction media company by making consistent investments in content, distribution and promotion.

During this exciting period, we expanded our business on all counts: new channels, new language feeds, path breaking India productions, quality global programmes like Curiosity, increased availability to over 173 million households, robust ad sales growth, all round innovations and high-decibel marketing and communications.

Discovery‘s guiding principle, “Right Place, Right Time” was in action in all our strategic launches in the year – be it the introduction of our first regional channel Discovery Channel Tamil or the 24-hour Bangla and Telugu language feeds or the innovative local productions like Oh My Gold with Lisa Ray. During the last year, we also showcased our preparedness for the emerging new media landscape.

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India is witnessing a strident demand, amongst all stakeholders, for refreshing and distinct television entertainment. Discovery Channel has risen to the challenge and is today ranked in top 10 channels in India amongst more than 600 plus channels, measured on cumulative annual reach. A nationwide distribution encompassing more than 200,000 villages and a notable presence in the basic packs of the DTH companies are prime indicators of changing India and its strong preference for quality and differentiated entertainment.

Comprehending the emerging trends, along with the ability to produce matching products and solutions, has been the foundation on which Discovery has created its robust business in India. I am confident that Discovery will continue to be both a beneficiary and catalyst of this fantastic change.

2012 will be a year of new opportunities. However, it will also present unique challenges. The environment will be extremely vibrant with action on all levels – policy, industry, regional and genre. The year, amongst other things, will test the brands‘ strength and viewer loyalty. One can also expect an increase in spends by channels on both content creation and promotion. The viewer will get an even wider choice of networks, programmes and distribution platforms.

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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