Hindi
Yash Raj ties up with Star to promote Bachna Ae Haseeno
MUMBAI: In an attempt to promote its forthcoming film, Bachna Ae Haseeno, Yash Raj Films has tied up with Star India, wherein the star cast of the film namely Ranbir Kapoor, Bipassha Basu, Minissha Lamba and Deepika Padukone will make an appearance on two reality shows, Aja Mahi Ve and Zara Nach Ke Dikha.
Aja Mahi Ve will air the special episode with the star cast on 9 August at 8 pm while Zara Nach Ke Dikha will air its episode on 11 August at 9:30 pm.
In addition to the star appearances on the shows, the network is creating and airing tune-in promos to these shows, featuring the film and its stars.
The promos and the packaging for these shows on the network will take on a Bachna Ae Haseeno look and feel. Also, the making of the film will be aired on the network too.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
