Warner Bros, Vue, Tesco, NX Distribution forge partnership with CinemaNX

MUMBAI: Warner Bros, cinema chain Vue, retailer Tesco and NX Distribution are in consultation with producer/financier CinemaNX to promote Richard Linklater‘s forthcomng film Me And Orson Welles.

The film is a romantic drama about Richard (Efron), a young actor who crosses paths with young Orson Welles in the 1930s. 

Warner Bros‘ Entertainment UK will be the theatrical distribution partner, while other branches of the company will help to support its distribution via video-on-demand and TV.

Tesco, that has been given exclusive year-long retail rights, will promote the DVDs from spring next year and promote the tie-in book and soundtrack in the meantime.

Vue, that has recently signed a promotional deal with NX, said that the film‘s cast which includes Zac Efron, is expected to attract a large number of youth.