International
Warner Bros, Vue, Tesco, NX Distribution forge partnership with CinemaNX
MUMBAI: Warner Bros, cinema chain Vue, retailer Tesco and NX Distribution are in consultation with producer/financier CinemaNX to promote Richard Linklater‘s forthcomng film Me And Orson Welles.
The film is a romantic drama about Richard (Efron), a young actor who crosses paths with young Orson Welles in the 1930s.
Warner Bros‘ Entertainment UK will be the theatrical distribution partner, while other branches of the company will help to support its distribution via video-on-demand and TV.
Tesco, that has been given exclusive year-long retail rights, will promote the DVDs from spring next year and promote the tie-in book and soundtrack in the meantime.
Vue, that has recently signed a promotional deal with NX, said that the film‘s cast which includes Zac Efron, is expected to attract a large number of youth.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
