Hindi
UTV, Star Middle East ink deal to promote What’s Your Raashee?, Wake Up Sid
MUMBAI: UTV Motion Pictures has signed an exclusive deal with Star Middle East by which the latter will be its media partner for two of its upcoming films – What‘s Your Raashee? and Wake Up Sid.
As a part of the deal, Star Middle East will telecast the making of What‘s Your Raashee? directed by Ashutosh Gowariker during the pre-release weekend exclusively on Star Plus and Star One.
The film is scheduled for release on 25 September. There will also be a special contest hosted for What‘s Your Raashee?, where a costume worn by Priyanka Chopra in the film will be given as a prize to the winner.
For Karan Johar‘s Wake Up Sid scheduled for release on 2 October, Star Middle East will play a special episode called Date With Sid in a Koffee with Karan format. This will be telecast during the pre-release weekend of the film on Star Plus and STAR One, exclusively.
The making of Wake Up Sid will be telecast exclusively on these two channels, during the weekend of release. There will also be a special contest where a costume worn by Ranbir Kapoor in the film will be up for grabs.
The telecast of all the contents will be promoted extensively on the Star Middle East channels.
Said UTV International Distribution & Syndication VP Amrita Pandey said, “UTV‘s constant endeavour has been to reach out to as many film buffs across the world as possible and provide maximum access to them.
What‘s Your Raashee? and Wake Up Sid are two of the most eagerly awaited films this year by two talented directors. We are proud to have entered into an exclusive deal with Star Middle East to give our fans there, a sneak peak into these much-awaited films and a chance to win the costumes worn by their favorite stars.”
While What‘s Your Raashee? is a story revolving around a young Gujarati man in pursuit of his dream girl, with the catch to find her within ten days in order to save his family from an unforeseen ordeal, leading to an array of confusion, chaos and a hilarious joy ride, Wake Up Sid is the story of a lazy, unmotivated slacker from Mumbai whose life undergoes a series of changes after taking his final year college exams.
Hindi
Jio Studios unveils AI-powered Krishna teaser at NAB Show 2026
Global first look of Krishna uses Galleri5 AI pipeline on Azure, Historyverse slate as Jio’s Dhurandhar crosses Rs 3,000cr worldwide.
MUMBAI: Krishna has just dropped a divine teaser and this time the gods are powered by silicon, not just scripture. Jio Studios and Collective Studios’ Historyverse stole the spotlight at the NAB Show 2026 in Las Vegas with the world’s first teaser for their upcoming theatrical feature Krishna, directed by Manu Anand. The big reveal happened during Microsoft’s keynote “Powering Intelligent Media, From AI Experimentation to Real-World Impact,” where the film’s AI-native production pipeline took centre stage alongside Collective Artists Network’s in-house platform, Galleri5.
At the heart of this mythological spectacle lies a fresh cinematic workflow built by Galleri5 on Microsoft Azure’s advanced AI and cloud infrastructure. Forget bolting AI onto traditional VFX or animation, this is an end-to-end, production-grade system woven into every layer: world-building, character creation, shot design and final output. Yet the storytelling remains firmly director-led, emphasising emotional depth, stillness, music and performance rather than pure spectacle. The result? Large-format theatrical cinema rooted in Indian history and culture, but conceived in ways that were simply not possible before.
Collective Artists Network runs Galleri5 natively on Azure, leveraging Microsoft Foundry and cutting-edge AI tools to handle film, episodic and advertising workflows in a secure enterprise environment. Microsoft highlighted Collective as a “Frontier” organisation successfully moving AI from pilot projects to real production-scale deployment in cinema. The technology is also on display at Microsoft’s NAB booth in the West Hall (Booth W1731).
Jio Studios (Media & Content Business, Reliance Industries), president Jyoti Deshpande said the project advances the studio’s mission to take Indian stories global with scale, ambition and authenticity, “With Krishna, we are embracing cutting-edge AI-led filmmaking while democratising these tools to make them more accessible, intuitive and cost-effective for storytellers everywhere.”
Collective Artists Network founder & group CEO Vijay Subramaniam added, “We’re using technology developed in India to carry our culture and history to audiences worldwide at a scale never seen before.”
Microsoft, vice president for telco media & entertainment, gaming Silvia Candiani noted that the media industry has reached an inflection point, “AI is no longer about experimentation but delivering real impact at production scale… By building AI-native creative systems on Microsoft Azure, Collective exemplifies how storytellers can unlock new formats, move faster and realise a true return on intelligence while keeping human creativity at the centre.”
Krishna forms part of Historyverse, Collective Studios’ ambitious slate of history and culture-driven IPs. The slate draws from iconic figures and traditions that shaped the Indian subcontinent, including stories inspired by Kali, Karna and Durga. It builds on the already-released Mahabharat: Ek Dharmayudh series, showing how ancient narratives can be reimagined for modern screens.
Jio Studios, India’s leading content studio and the media and content arm of Reliance Industries, continues its blockbuster run. The studio’s Dhurandhar franchise led by Dhurandhar and Dhurandhar: The Revenge has become the first Indian film series to cross Rs 3,000 crore worldwide. It also delivered three consecutive years of India’s highest-grossing Hindi films: Stree 2 (2024), Dhurandhar (2025) and Dhurandhar: The Revenge (2026). In just eight years, Jio Studios has assembled a library of over 160 films and series, with more than 60 titles winning over 500 awards. Other notable successes include Laapataa Ladies (India’s official Oscar entry 2025), Stree, Article 370, Shaitaan and Mrs.
The NAB unveiling marks another step in Jio Studios and Collective’s push to blend Indian storytelling talent with frontier technology proving that the future of cinema may well be both ancient in spirit and thoroughly modern in execution. For audiences who love epic tales with a fresh twist, Krishna promises to deliver divine drama, this time with a little help from the cloud.
