Hindi
UTV introduces marketing initiatives for Delhi 6
NEW DELHI: UTV has introduced an array of marketing initiatives for its forthcoming film Delhi 6 which include a tour by the main star cast of the film by Rakeysh Omprakash Mehra to different parts of the country.
UTV flagged off a Delhi 6 Caravan from Mumbai on 13 February. The Caravan carries the cast and crew from the movie to Delhi and neighbouring Guragaon. Audiences will get an opportunity to meet the cast and crew at the premiere of the film.
There is a Delhi 6 Mela which will be held at the venue of the premiere in Delhi. The mela will showcase Delhi culture in traditional Chandni Chowk style incorporating all elements of old Delhi, including the cuisine and customs.
Later on 20 February, the team will travel to six different cities including Chandigarh, Jaipur, Bangalore, Mumbai and Hyderabad within a span of 24 hours for the promotion of the film.
Apart from this series of marketing strategies for the film, UTV has tied up with brands like McDonalds, Citibank, Dawaat, Motorola and Kingfisher. Citibank is offering a co-branded card to promote the movie.
Says UTV Motion Picture CEO Siddharth Roy Kapur: “Three years after our collaboration on Rang De Basanti, a movie that became a movement, Rakeysh and UTV are getting again with our latest offering, Delhi 6. There are huge expectations from the film for obvious reasons, and we are confident that the film will live up to them. We have worked hard to ensure that our marketing and distribution efforts help Delhi 6 to reach out to the widest array of audiences in India and around the world.”
Delhi 6 is slated to release on 20 February across 1200 screens in India and more than 220 screens overseas.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
