Hindi
Ultra forays into regional cinema; to invest Rs 200 mn
MUMBAI: Ultra will foray into regional movies and is planning to invest Rs 200 million towards this over one year.
The company, whose core business lies in acquiring and marketing of home video rights of Bollywood films, is looking at Marathi and Gujarati movies.
Ultra has plans to produce 10 films by the end of this fiscal. “We are investing Rs 20 crore in the making of these films which will also be distributed by us. The investment amount will encapsulate all the production, marketing and publicity costs,” Ultra Group managing director Sushilkumar Agarwal told Indiantelevision.com.
The company has already completed producing one Gujarati and one Marathi film, which are slated for August and September release respectively. The films will be released across 30 cinemas, most of which will be single screens.
“While the Marathi film, Langda Martai Tangta directed by Pitambar Kale, will be released on 15 August in Maharashtra, Subhash Shah’s Guajarati film Baap Dhamal Dikra Kamal will hit the theatres on 12 September. The film will be distributed and released by us only in Gujrat,” said Agarwal.
Also, apart from distributing its own films, Ultra Group is also looking at acquiring Marathi films from other producers for distribution. “The regional market space, which has a huge growth potential, currently does not have any organized players in this sector. Hence, we have decided to foray into this space for distribution. Presently we are still looking at proposals and have not acquired anything yet,” stated Agarwal.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
