Technicolor forays into conversion biz

MUMBAI: With Technicolor launching conversion units for feature and TV projects in Los Angeles, London and Bangalore, India, it has forayed into the 2D to3D business.

As to the Los Angeles base, some conversion work has been done in Technicolor‘s Hollywood facility, but plans are to open a dedicated 2D-to-3D operation next month in Burbank.

Technicolor‘s vp for 3D product strategy and business development Pierre Routhier has said that MPC, Technicolor‘s VFX business, will handle new releases in London and that conversion units in Los Angeles and Bangalore would handle catalogue projects.

All final converted material will be passed through Technicolor‘s recently launched 3D certification programme, Certifi3D.