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Sony 3D Experience to open at Las Vegas soon

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MUMBAI: The CBS Television City will have a Sony 3D Experience center in the MGM Grand in Las Vegas in the next two weeks.


It may be noted that CBS originally opened Television City-a consumer research venture-to test pilots, internet content and new technology.


Sony will be the sponsor for a 3,000 sq. foot addition in the city that is dedicated to 3D research and will open its 3D elements there. 


Said Sony Electronics senior vp strategy and alliances Randy Waynick, “3D is making its way into the living room. We are trying to move forward in the space.”


A small theatre environment has also been built where Sony and CBS are constructing models of various rooms in a home and bringing in Sony 3D TVs to test viewing of stereo games, Blu-ray titles and 3D-converted television.


Visitors will have the opportunity to see the technology, ask questions and participate in focus groups, surveys, one-on-one interviews and other types of research, some of which will be used exclusively by Sony and CBS and some that will be made available to the public.

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International

Utopai Studios unveils 4K three-minute video generation for PAI platform

New Story Agent and editing tools aim to streamline AI-led filmmaking workflows

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MUMBAI: Utopai Studios has announced a major upgrade to its PAI storytelling AI platform, introducing what it claims is an industry-first capability to generate three-minute videos in 4K resolution, alongside enhancements to its Story Agent feature.

The update, rolling out from April 15, expands the platform’s capabilities across the filmmaking process, from early concept development to post-production. The company said the new features are designed to help filmmakers maintain continuity across characters, scenes and visual styles, a key challenge in AI-driven storytelling.

At the heart of the release is a next-generation model that enables more structured narrative development, allowing creators to move more seamlessly from idea to execution. With tools such as multi-shot sequencing and multi-turn editing, the platform aims to give both studios and independent creators greater control over complex storytelling workflows.

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Commenting on the launch, Utopai Studios co-founder and CTO Jie Yang said, “The next phase of AI in media will not be defined by isolated tools, but by systems that can carry story, continuity and collaboration across the full creative process.” He added that the update is a step towards enabling more practical, end-to-end narrative development at a professional level.

Echoing this, Utopai Studios co-founder and chief scientific officer Zijian He said, “Generative video is opening the door to a new production model, where creative ambition is less constrained by traditional cost and complexity.” He noted that the platform combines multimodal models with iterative editing to give creators more speed, control and consistency.

The company said PAI is already being used in professional film and television productions, particularly in Hollywood, for tasks such as pre-visualisation, scene design and post-production refinements. The latest update adds features including improved voice options, character consistency, unlimited editing and more flexible asset management.

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Utopai also emphasised that its models are not trained on copyrighted material, positioning the platform as a cleaner alternative for creators and rights holders navigating the evolving AI landscape.

As AI continues to reshape content creation, Utopai’s latest push signals a shift from standalone tools to integrated systems, aiming to make high-quality filmmaking faster, more flexible and increasingly accessible.

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