Hindi
Reliance MediaWorks partners In-Three to launch 2D-to-3D facility in India
MUMBAI: Reliance MediaWorks has partnered with Los Angeles-based In-Three to establish a facility in India that will convert 2D films and videos into 3D.
The facility, which will commence work from February next year, will address the growing demand by Hollywood studios and other global content creators for converting both new films shot in 2D as well as older titles to be released in cinemas and on home platforms in stereoscopic 3D.
The partnership is expected to be able to cater to 15-25 feature films projects per year. Work on the first joint title will commence beginning of 2010, with several projects planned for a start in the first half of 2010.
“We are excited and bullish on the 3D entertainment market. This partnership is a joint effort that combines the best of technology and artistic talent from Hollywood with the most advanced skills and large scale image processing capabilities in India,” says Reliance MediaWorks CEO Anil Arjun. “Reliance MediaWorks already does image enhancement and restoration for the leading Hollywood studios and the expansion of services into 2D-to-3D conversion was a natural next step for the company.”
The partnership will combine In-Three’s software tools for ‘dimensionalisation‘ with Reliance MediaWorks infrastructure. In-Three is a company that specialises in 2D to stereo 3D conversion.
Says In-Three CEO Neil Feldman, “In order to meet the full slate of films that In-Three has lined up for 2010 and beyond, we sought out the best possible international partner. One that could provide the level of quality our studio clients expect, which made Reliance MediaWorks the natural choice for us.”
The number of 3D cinema screens worldwide is expected to rise from 2,500 in 2008 to over 7,000 this year and 15,000 by 2013, fuelling demand for 3D films.
The In-Three-Reliance MediaWorks stereoscopic 3D alliance will also benefit from the proprietary image processing tools – that are key to image processing – developed by Reliance MediaWork’s Burbank-based subsidiary Lowry Digital, Hollywood’s film restoration and image processing expert.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
