Hindi
Reliance Big Pictures takes to roadblock strategy for promoting music of Kites
MUMBAI: Reliance Big Pictures has devised a unique way to launch the music of Rakesh Roshan’s Kites that has Hrithik Roshan croon for the first time in his career.
On this occasion, Reliance Big Pictures has created a roadblock on 40 national television channels on 29 March at 9.30 pm when Hrithik’s debut song Kites in the Sky in English would be aired.
Reliance Big Pictures CEO Sanjeev Lamba, says, “We are delighted to bring to fans across the globe the wonderful music of Kites and Hrithik‘s debut as a singer. This roadblock across all major channels is our way to commemorate this unprecedented occasion”.
Avers Hrithik Roshan, “I was nervous to make my debut as a singer considering I come from a family that is well known in the world of music, but for this very reason my chacha (Rajesh Roshan) and Anurag were most certain that I could sing. I have given this song my best and honest shot, but I still don’t consider myself a professional singer.”
At the same time on 29 March, the promo will be simultaneously streamed on the official website of Kites- www.kites– the film.com, facebook.com and youtube.com.
Shah Rukh Khan starrer My Name Is Khan was the first film that used the roadblock strategy to promote the film. Star India channels including Star Plus, Star One, Star Gold, Channel V and Star Pravah telecast a three-minute trailer of the film across the network’s audience in 70 countries.
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
