Hindi
PVR to invest Rs 2.5 billion, add 200 screens
MUMBAI: Multiplex chain operator PVR Ltd. will invest Rs 2.5 billion to add 200 screens within five years.
The ramp up plan will include a foray into the eastern region. PVR currently has 101 screens across 25 locations, predominantly in north India.
“We plan to set up 200 new screens and invest Rs 2.5 billion over the next four to five years. We have already signed up space area across 35-40 locations. We are expanding our presence to the eastern region as well,” says PVR Cinemas chief executive officer Amitabh Vardhan.
PVR already runs multiplexes across 14 cities in India including Delhi, Gurgaon, Faridabad, Gaziabad, Chandigarh, Mumbai, Lucknow, Aurangabad, Indore, Baroda, Hyderabad, Ludhiana, Bangalore and Latur.
The new screens will be developed under three different categories of PVR, depending upon the socio economic standards of the location. The segments include PVR Premiere, PVR Cinemas, and PVR Talkies.
“While we are looking at opening around 13 PVR Premiere screens (for which the tickets are priced beyond Rs 200), we will be constructing approximately 9-10 PVR Talkies (tickets priced below Rs 100) in B and C towns. The rest will be PVR Cinemas for which the tickets are priced between Rs 100 to Rs 200,” explains Vardhan.
Multiplex operators including Adlabs (with 181 screens across 70 properties) are rapidly expanding their presence across the country.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
