PVR INOX, Khooni Monday and HorrorCon launch India’s first immersive horror screening

NOIDA – PVR INOX Pictures has joined forces with Khooni Monday and HorrorCon India to launch what is being billed as India’s first large-scale immersive horror theatrical experience, built around the screening of HOKUM.

Scheduled for 14 May at DLF Mall of India, the event aims to turn a standard film screening into a fully interactive horror experience, blending cinema, live performance, creator culture and themed fan engagement into a single evening.

The move signals a growing push by entertainment companies to turn moviegoing into something bigger than a seat and a screen, especially for younger audiences looking for shareable, experience-led events.

Directed by Damian McCarthy, HOKUM stars Adam Scott as an author who checks into a mysterious Irish hotel, only to uncover dark secrets and supernatural disturbances lurking within. The gothic horror title recently premiered at the South by Southwest Film & TV Festival, earning attention for its moody visuals and psychological suspense.

To build anticipation, co-branded installations and promotional experiences are already being rolled out across select cinema locations in Delhi NCR. But the real attraction lies inside the venue itself, where fans will step into the film’s unsettling world through themed horror zones, tarot readings, a mock hotel check-in experience, creator meet-and-greets and immersive photo opportunities designed for social-first audiences.

A live audience session hosted by Divay Agarwal will also explore the rise of horror fandom and why immersive genre storytelling is finding a stronger foothold in India.

Speaking on the collaboration, PVR INOX Pictures senior film marketer Vijit said the company sees horror as a genre uniquely suited to immersive storytelling and deeper fan participation, adding that the aim is to bring audiences closer to the atmosphere and world of the film.

TMV founder and CEO Divay Agarwal said today’s horror fans want more than passive viewing and are increasingly looking for shared experiences where cinema, creators and fandom come together in real life.

Echoing that sentiment, TMV founder and COO Raman Bhalla said the collaboration marks the start of a broader shift, where theatrical releases evolve into immersive cultural events built around participation and community.

For India’s fast-growing horror audience, that could mean one thing: the future of cinema may not just be about watching the story unfold, but stepping straight into it.