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PVR inks distribution deal with Summit for Twilight series

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MUMBAI: PVR Pictures has bagged the exclusive India distribution rights of the films produced, co-produced and distributed by Summit Entertainment.


While studio majors have been ramping up their distribution and production activities in the country, the Summit-PVR pact marks a step forward for an independent cinema company.


Talking on the partnership, PVR Ltd Joint Managing Director Sanjeev K Bijli said, “By joining hands with Summit Entertainment, we have yet again given an impetus to raising the bar to provide world class entertainment to India. We are at the helm of business of entertainment and the year ahead is a very exciting one for us in terms of growth, business expansion and rich myriad slate of releases lined up. So every partnership that we strike would reflect strongly on our business plans.”


Talking about PVR‘s marketing strategies for Twilight and New Moon, PVR Pictures‘ worldwide marketing head Ranjan Singh says, “Since we are releasing both Twilight and New Moon in a span of just two weeks, we have, on principal, decided to market both the films as a series under the name of ‘Twilight Saga‘. As a normal procedure, we will take the help of print, television, outdoor and internet to market the films extensively. Our website will be active from tomorrow and so would be the start of our promotions.”


PVR will be releasing Twilight in 50 screens while the sequel will be released with 150 odd prints in English, Hindi, Tamil and Telugu.


Discloses Singh, “Twilight that was released in November 2008, has been around for sometime. Many people must have seen it or may be having the home video of the film. Hence, as a cautionary measure, we are releasing the film with 50 prints.


“On the other hand, New Moon is releasing globally on 20 November, the day we are releasing Twilight here in India. New Moon will release in India on 4 December. Comparitively, it being a new film, we are releasing the film with 150 odd prints.”


Though PVR has not got a hold yet on distribution of English films with its revenue remaining at between 5 to 10 per cent, Singh has an answer to that. “If, we can bring in the big movies like the New Moons to India, we can definitely chart our growth effectively,” he adds.
 

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Jio Studios unveils AI-powered Krishna teaser at NAB Show 2026

Global first look of Krishna uses Galleri5 AI pipeline on Azure, Historyverse slate as Jio’s Dhurandhar crosses Rs 3,000cr worldwide.

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MUMBAI: Krishna has just dropped a divine teaser and this time the gods are powered by silicon, not just scripture. Jio Studios and Collective Studios’ Historyverse stole the spotlight at the NAB Show 2026 in Las Vegas with the world’s first teaser for their upcoming theatrical feature Krishna, directed by Manu Anand. The big reveal happened during Microsoft’s keynote “Powering Intelligent Media, From AI Experimentation to Real-World Impact,” where the film’s AI-native production pipeline took centre stage alongside Collective Artists Network’s in-house platform, Galleri5.

At the heart of this mythological spectacle lies a fresh cinematic workflow built by Galleri5 on Microsoft Azure’s advanced AI and cloud infrastructure. Forget bolting AI onto traditional VFX or animation, this is an end-to-end, production-grade system woven into every layer: world-building, character creation, shot design and final output. Yet the storytelling remains firmly director-led, emphasising emotional depth, stillness, music and performance rather than pure spectacle. The result? Large-format theatrical cinema rooted in Indian history and culture, but conceived in ways that were simply not possible before.

Collective Artists Network runs Galleri5 natively on Azure, leveraging Microsoft Foundry and cutting-edge AI tools to handle film, episodic and advertising workflows in a secure enterprise environment. Microsoft highlighted Collective as a “Frontier” organisation successfully moving AI from pilot projects to real production-scale deployment in cinema. The technology is also on display at Microsoft’s NAB booth in the West Hall (Booth W1731).

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Jio Studios (Media & Content Business, Reliance Industries), president Jyoti Deshpande said the project advances the studio’s mission to take Indian stories global with scale, ambition and authenticity, “With Krishna, we are embracing cutting-edge AI-led filmmaking while democratising these tools to make them more accessible, intuitive and cost-effective for storytellers everywhere.”

Collective Artists Network founder & group CEO Vijay Subramaniam added, “We’re using technology developed in India to carry our culture and history to audiences worldwide at a scale never seen before.”

Microsoft, vice president for telco media & entertainment, gaming Silvia Candiani noted that the media industry has reached an inflection point, “AI is no longer about experimentation but delivering real impact at production scale… By building AI-native creative systems on Microsoft Azure, Collective exemplifies how storytellers can unlock new formats, move faster and realise a true return on intelligence while keeping human creativity at the centre.”

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Krishna forms part of Historyverse, Collective Studios’ ambitious slate of history and culture-driven IPs. The slate draws from iconic figures and traditions that shaped the Indian subcontinent, including stories inspired by Kali, Karna and Durga. It builds on the already-released Mahabharat: Ek Dharmayudh series, showing how ancient narratives can be reimagined for modern screens.

Jio Studios, India’s leading content studio and the media and content arm of Reliance Industries, continues its blockbuster run. The studio’s Dhurandhar franchise led by Dhurandhar and Dhurandhar: The Revenge has become the first Indian film series to cross Rs 3,000 crore worldwide. It also delivered three consecutive years of India’s highest-grossing Hindi films: Stree 2 (2024), Dhurandhar (2025) and Dhurandhar: The Revenge (2026). In just eight years, Jio Studios has assembled a library of over 160 films and series, with more than 60 titles winning over 500 awards. Other notable successes include Laapataa Ladies (India’s official Oscar entry 2025), Stree, Article 370, Shaitaan and Mrs.

The NAB unveiling marks another step in Jio Studios and Collective’s push to blend Indian storytelling talent with frontier technology proving that the future of cinema may well be both ancient in spirit and thoroughly modern in execution. For audiences who love epic tales with a fresh twist, Krishna promises to deliver divine drama, this time with a little help from the cloud.

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