Hindi
Percept to produce live action animation film ‘Jumbo’
MUMBAI: Percept Picture Company (PPC), producer of the successful animation film Hanuman, is making a new live-action cum animation feature film Jumbo.
The concept is developed by Walt Disney and Percept has acquired its exploitative rights, says PPC CEO Preet Bedi.
The project will involve live action cum animation and is slated to go on floors in March 2008. “Jumbo is a story about a baby elephant. Disney has taken the concept to various countries and we have acquired its exploitative rights. We are looking to release it sometime in 2010,” Bedi said.
PPC, meanwhile, has finalised a release date for Hanuman Returns, the sequel to Hanuman. “We are releasing it on 27 December. The film is ready and we are currently putting into place the marketing activity for the same,” said Bedi, while showcasing a preview of the film at Nasscom Animation and Gaming 2007.
“The budget of the sequel is about Rs 220-230 million and the marketing spends are about 15-20 times of what we spent on the original. Hanuman has become a brand and we are leveraging its popularity on multiple platforms of which merchandising forms a significant proportion,” he said.
For Hanuman Returns, Percept Picture Company has tied up with Pantaloons for branded apparel and stationery, Jump Games for mobile and Microsoft XBox 360 for console gaming.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
