Hindi
Paramount creates in-game ad to promote Tropic Thunder
MUMBAI: US software major Microsoft‘s network for video game advertising Massive, Paramount Pictures and Ubisoft Entertainment have teamed up to create an in-game advertising to promote the upcoming film Tropic Thunder.
The companies have placed an interactive scavenger hunt in Tom Clancy’s Rainbow Six: Vegas 2 published by Ubisoft, which encourages gamers to actively interact with the in-game campaign, take action from the clues, and get rewarded at the final stage of the hunt.
Paramount Pictures senior VP interactive marketing Amy Powell says, “This innovative scavenger hunt enables us to reward our target audience and give them a direct call to action to go see Tropic Thunder.
“We’ve had a track record of success working with Massive since the business started. This is taking our in-game advertising campaigns to the next level by making them interactive and actionable. Gamers are motivated to seek out the next ad, which is an amazing way for us to build awareness and excitement for our new release.”
Gamers see a series of nine branded ‘clues‘ within Tom Clancy’s Rainbow Six: Vegas 2, each leading them to the next clue, until they successfully reach the end of the scavenger hunt. Everyone who completes the scavenger hunt will receive an invitation to join Ubisoft’s VIP club and the chance to download a free digital VIP map for Tom Clancy’s Rainbow Six: Vegas 2,and will be entered into two prize drawings.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
