Hindi
P9 Design creates publicity design campaign for ‘C-Kkompany’
MUMBAI: P9 Design, the film publicity design vertical of Percept Holdings Group’s international film-marketing company P9 Integrated, has created publicity design for C-Kkompany.
The designing company has done posters, stills and billboards for the Balaji Motion Pictures upcoming film, releasing on 29 August.
P9 claims that it has designed the publicity campaign for C-Kkompany by keeping the unique theme, subject and genre of the film in mind. The USP of the film was kept in mind while designing the posters and stills and a major thrust was giving to the onscreen chemistry that the characters share. All the creative have backdrop and images of middle class settings in Mumbai connoting the theme of the film.
The film is about three middle class characters Tushar Kapoor, Rajpal Yadav and Anupam Kher who are known for their buffoonery acts and are always in some kind of a problem somewhere related to money.
P9 Integrated AVP – business development Rahul Merchant said, “In today‘s time where every weekend there is a clutter of film releases, it has become pivotal for every movie that gets released to get noticed. P9‘s publicity design vertical tries to give every film a distinct look through an apt well thought concept and approach for designing posters by effectively understanding the script, defining the target audience, finding an insight, deciding positioning of the film and then delivering the execution.”
P9 recently has also embarked in providing website designing and promo designing services.
P9‘s film chronicles include Shaurya, Summer 2007, Hastey Hastey, Dus Kahaniyan, Dhol, Bombay To Bangkok, Return Of Hanuman, Mumbai Salsa and Loins Of Punjab. Their upcoming films include Rubaru, Right Yaa Wrong, Rang Rasiya, Aashayein, Firaaq, Pankh, Manikantan, Kanchivaram, Tasveer 8x 10 among others, said a company release.
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
