Hindi
MySpace launches Black Curtain screenings in India
MUMBAI: MySpace has introduced their ‘Black Curtain’ screening programme for its Indian users. Beginning with four times Golden Globe winner Slumdog Millionaire, the programme offers MySpace users a free access to the latest movies prior to public release.
Slumdog Millionaire will be screened for MySpace users at the Fame theatre in Mumbai on 23 January. Also, users will be witnessing interactive games, photo opportunities and celebrity meet-and-greets.
MySpace India‘s country manager Hari Krishnan said, “India has a rich history and a vibrant movie industry and we believe that ‘Black Curtain Screenings’ will not only engage and excite users but also provide a powerful platform for studios to effectively promote their films.”
Following this launch, MySpace will be hosting a series of screenings showcasing the most anticipated Bollywood, Hollywood and new world movies prior to their commercial release across India.
The company is also anticipating collaboration with other movie studios, as with Fox Star Studios on this occasion to continue to roll out entertainment marketing programs for users and movie lovers.
“This platform is aimed at enhancing brand and user engagement, and provides a highly effective marketing method for movie distributors,” said MySpace India director marketing Tarun Tripathi. “The MySpace India community is a highly creative and culturally aware group of individuals who provide an exciting pool of target key opinion formers to build discussion and interest amongst their peers about a new release.”
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
