Hindi
My Name is Khan first movie to roadblock ads on network channels
MUMBAI: Shah Rukh Khan-Kajol starrer My Name is Khan has become the first movie to use the roadblock strategy.
The Dharma Productions’ film will have an exclusive three-minute trailer run across the Star India channels at 10 pm today.
Says a Star India spokesperson, “11 Star India channels including Star Plus, Star One, Star Gold, Channel [V] and Star Pravah, will air the exclusive trailer of the movie 10 pm on 16 December.”
Fox Star Studios, a JV between Twentieth Century Fox and Star, has taken the global distribution rights for My Name is Khan, which is slated for release in February 2010.
Earlier on 17 September and 29 October, FMCG major Hindustan Unilever (HUL) had blocked Star India netork channels consuming the entire advertising airtime.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
