Marvel to advertise Iron Man movie on Super Bowl

MUMBAI: US film studios Paramount Pictures and Marvel Entertainment have announced that a prime advertising spot for Marvel Studios‘ Iron Man will air during the Super Bowl XLII face-off between the New England Patriots and the New York Giants on 3 February, 2008.

The film will be released on 2 May, 2008.

Marvel.com has aready started to tease the spot. The ad will be available on Apple.com, Marvel.com, and the official Iron Man website at IronManMovie.com. Additional sites, including Yahoo Sports! and ESPN.com, will carry the ad the following day.

Oscar nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the story of a kidnapped billionaire industrialist and genius inventor. Using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man.

The film co-stars Gwyneth Paltrow, Jeff Bridges, Terrence Howard and Shaun Toub. The film is directed by Jon Favreau.