Hindi
Marathi film Baaangdya to have world premiere at Cannes
MUMBAI: Marathi film Baangdya that centers around the plight of widows of farmers will have its world premiere at the 63rd Cannes Film Festival that goes underway from 12 to 23 May.
Baangdya, shot entirely in black and white, brings forth the colourless life of farmers’ widows in India.
Said director Kedar Jape, “It‘s a great feeling that my first film has been selected for the world premiere at the Cannes Film Festival. This is an acknowledgement to my cast and crew who worked hard to make this film possible.”
Baangdya revolves around a small village girl Chingi who loves to play with bangles. She finds out that her father had committed suicide and her mother is also on her way to do the same. The film tracks the girl‘s struggle to save her only parent and in the process reality about farmers is revealed.
‘Farmer suicide is a burning and socially relevant issue. These people suffer a lot and my film is an effort to create awareness about their plight not only at the domestic level but also at a global platform. This is a cause which is very close to my heart. I feel that through Cannes it will get represented all over the world,‘ Jape declares.
Talking about how tough it was to raise funds for the film Jape says, “I discussed my story idea with many people across the globe. Many of them responded positively by contributing small amounts. I am happy for those who supported me and showed their trust in me.”
Jape plans to take Baangdya that features Maithili Kadam, Madhugandha Kulkarni, Manoj Aacharya, and Hitendra Upasni to other film festivals as well.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
