Hindi
Lionsgate’s ‘Spirit’ sells one milion DVDs
MUMBAI: Lionsgate has announced that its film The Spirit has sold more than one million DVD units in its first week. The release generated compelling numbers across all revenue formats, ranking as the number one Blu-ray release for the week and the number two movie download on the iTunes store. The title also achieved the highest box-office-to-DVD conversion rate for all major DVD releases this week and is likely to reach nearly $30 million in total home entertainment consumer spend or nearly 135 per cent of its box-office. Bangkok Dangerous, an action film starring Nicolas Cage, is projected to gross about $33 million in DVD consumer spend, Transporter 3 $53 million, and Punisher: War Zone about $25 million. All three titles have higher box- office-to-DVD conversion rates than any other first quarter 2009 releases with $5 million box-office or more. Lionsgate‘s current home entertainment year to date market share is more than eight per cent, according to Nielsen/Rentrak. Lionsgate GM, executive VP Ron Schwartz says, “The Spirit combined tremendous star power with the incredible popularity and visual storytelling of Frank Miller to make it a highly anticipated home entertainment release across all formats. “Lionsgate‘s successful box-office-to-DVD conversion rate is a direct result of our overall strategy to focus on releasing films in our sweet spot– R and edgier PG-13 rated films. We look at movies and franchises that have the potential to perform in all iterations and action movies like The Spirit, Transporter 3, Bangkok Dangerous and Punisher: War Zone embody this approach.”
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
