Hindi
‘Krrish 3’ now ties up with Worldoo
MUMBAI: India’s home grown superhero Krrish has been creating a sense of excitement and enthusiasm in India and the world over with his engaging promotions for the forthcoming film Krrish 3. Keeping up this momentum Krrish has now made his way into worldoo, an ever evolving online ecosystem for kids where they can live, express and play.
This partnership will enable its users to get a glimpse into the world of their favourite superhero and have exclusive access to the avatars of Krrish and Kaya from this superhero movie franchise. Registered Worldoo users can unleash their creativity and get set into Krrish modes by sprucing up their homes on worldoo with interesting and exclusive themes from the movie.
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Worldoo members will also be eligible to participate in a special Krrish 3 contest and stand a chance to win some exiting prizes. All they need to do is visit the Community centre in the Mainland and answer a few simple questions about the movie. Lucky winners will also stand a chance to win posters signed by Hrithik Roshan and few other exciting goodies.
Worldoo head – experience and brand Harsh Wardhan Dave said, “We want our worldoo kids never to miss out on the most popular and entertaining stuff that’s happening out there. We realise the kind of following that Krrish has with kids and we have decided to associate with them. Through worldoo, kids have a special chance to win cool merchandise. We are confident that this will add value to the experience of our worldoo kids.”
The association with worldoo is a part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “Kids today are spending a large share of their day online via various connected devices- be it computers, tablets or event connected TVs. The worldoo platform will enable kids to learn in the playway method. Moreover the worldoo platform is fun and safe for kids to engage with on a regular basis. The popularity of our very own super hero will encourage kids to explore a different world online.”
The worldoo team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the Krrish series was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
