Hindi
I&B and Tourism ministries partner to promote Cinemas of India at Cannes
MUMBAI: The Ministry of Information & Broadcasting and the Ministry of Tourism have partnered to integrate the synergy between the promotion of Cinemas of India and the Incredible India campaign of the Tourism Ministry at the Cannes Film Festival.
The objective of both the Ministries will be to promote destinations via film tourism. The Tourism Ministry is already promoting India as a tourist destination in Cannes Film Festival.
This is being done in the backdrop of film locations playing a critical role in determining tourist traffic from abroad within the country, thereby promoting India not only as a tourist destination, but also a filming destination.
The I&B Ministry through its platform “India Pavilion” at Cannes is aiming to utilise the forum to promote film tourism and India as a filming destination. The objective is to promote the brand of Cinemas of India as a part of the Incredible India campaign.
National Film Development Corporation (NFDC) has been entrusted with the task of promoting Indian cinema internationally, which includes promoting India as a destination for film making and filming, starting with a presence in the Cannes Film Festival.
These initiatives are being planned with an aim to facilitate collaborations between the Indian film industry and the global film fraternity in the realm of production and distribution, an official statement said.
In the past, Film Bazaar India, set up by NFDC in 2007, was part of the objective to enable the achievement of this vision.
The Cannes Film Festival is being organised from 11–22 May.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
