BookMyShow traffic surges to 76% of pre-covid levels with #CinemaIsBack campaign

'Sooryavanshi,' 'Annaatthe,' and 'Eternals' sold over 2.6 mn, 1.3 mn & 700K tickets respectively.

Mumbai: Entertainment ticket booking portal BookMyShow has witnessed a hockey stick growth in user engagement, traffic and transactions almost nearing pre-covid levels on the platform within just the first ten days of cinemas opening up with a stellar film lineup including Rohit Shetty-helmed "Sooryavanshi," superstar Rajnikanth’s "Annaatthe," Marvel’s "Eternals" and Malayali superstar Dulquer Salmaan’s "Kurup."

Within the first ten days of films releasing pan-India, daily consumer traffic surged to reach 76 per cent of pre-covid levels on an average while user engagement has been steadily rising the charts already surpassing 66 per cent of pre-covid levels on the ticket booking portal. Consumers from Chennai, Hyderabad, Bengaluru, Mumbai, Delhi, Kolkata and Ahmedabad have been quickest to return back to the films contributing 48 per cent of the traffic recovery, said BookMyShow in a statement.

The boost to consumer sentiment and its recovery has been driven by BookMyShow’s campaign #CinemaIsBack – a six-month campaign to encourage audiences to relive the magic of the big screen experience all over again, with all safety measures intact. Conceptualised and executed by BookMyShow’s in-house team, the campaign aims to target entertainment-lovers across age groups, geographic restrictions notwithstanding, and social setups through various social media platforms.

"The quirky and nostalgic campaign is a visual, socially engaging and meme-based series executed on digital and social media and will be amplified across BookMyShow’s loyal customer base and potential new audiences both on the platform’s mobile app and website through mailers, push notifications along with social media platforms as also digital media," said the statement.

Additionally, as a part of the larger #CinemaIsBack campaign, BookMyShow will onboard up to 300 brand advocates to highlight the safety measures being undertaken at the cinemas and the experience of going back to theatres.

“With cinemas opening in India coupled with an exciting line up of big-budget movies that have started to hit the screens from Diwali and for the next six months, we are excited to deliver and communicate an authentic, nostalgic and irreplaceable experience through the #CinemaIsBack campaign," stated BookMyShow head of marketing Vamsi Murthy. "The success of the campaign within the first 10 days itself has been phenomenal, setting the wheels of the business in motion with a tremendous surge in traffic, user engagement, and ticket sales."

"Over the next few months, we look forward to welcoming film enthusiasts and cinephiles #BackToTheatres for a safe entertainment experience through this festive season and beyond. We are confident that the stage has been set, for a long-awaited revival of the cinema business in India with all the standard safety protocols in place," he further said.

The surge in traffic has also provided a fillip to the business with transactions for "Sooryavanshi," "Annaatthe," "Eternals," and "Kurup" skyrocketing towards a complete recovery. The much-awaited "Sooryavanshi" has been making all the right moves as it crossed 2.6 million tickets sold within the first week while "Annaatthe" (Tamil) crossed 1.3 million tickets sold on BookMyShow becoming the first film to hit the million mark on the platform after the second unlock in 2021. Dulquer Salmaan’s "Kurup" clocked a stellar 800,000 plus tickets sold within the first weekend itself.

BookMyShow contributed over 40 per cent of Sooryavanshi’s box office collections in India for the opening weekend with the film hitting a peak of 21 tickets sold per second on 6 November becoming the highest ever peak for a Hindi film on the platform. BookMyShow also clocked a stellar 52 per cent contribution for Marvel Cinematic Universe’s Eternals’ box office collections in India with the film crossing 700,000 tickets sold across languages and versions in 3D, IMAX and 4DX across cities in India on BookMyShow, it said in a statement.

Latest Reads
PVR Q3 results: Revenue surges 5.3x QoQ, 36% below pre-Covid levels

Mumbai: Multiplex chain PVR has reported a revenue surge of 5.3 times QoQ and approximately nine times YoY to Rs 5.9 billion in the third quarter ending 31 December 2021.  Occupancies remained soft at eight per cent, but saw a strong improvement to nearly pre-Covid levels by the end of Q3'FY2022....

Movies Hindi
Inox Leisure reports revenues of Rs 301 crore in Q3’ FY22

Mumbai: Inox Leisure Ltd (Inox) has reported financials for the third quarter ending 31 December 2021. The company has posted revenues at Rs 301 crore. The occupancy rate touched 19 per cent with 9.4 million guests visiting Inox cinemas across the country.  The quarter also reported the highest...

Movies Hindi
Omicron surge: Uncertainty prevails at theatrical box office worldwide

Los Angeles: With the boom in box office grosses from ‘Spiderman: No Way Home’ beginning to subside and the Omicron surge taking its toll, movie theatres worldwide are facing a sobering reality that the first two months of the 2022 box office could turn out to be a gloomy dry spell.

Movies Hollywood
Omicron Surge: Cinema halls, multiplexes shut in Delhi, ‘Jersey’ release put on hold

Mumbai: Just when the theatrical business was limping back to normal, a sudden surge in Covid-19 cases has once again put a halt to the recovery plans, with fresh restrictions across several states. On Tuesday, the Delhi Disaster Management Authority (DDMA) announced the closure of cinema halls and...

Movies Hindi
Inox opens its fifth multiplex at Worldmark Mall in Gurugram

Mumbai: Multiplex chain Inox Leisure Ltd (Inox) has announced the launch of its fifth multiplex in the city of Gurugram at Worldmark Mall located at Maidawas Road, which is one of the prime hub for IT and corporate parks. The new multiplex has five auditoria with a total of 904 seats, including 33...

Movies Hindi
Cineline India re-enters film exhibition business starting Q1 FY23

Mumbai: Cineline India Ltd, a part of MMRDA region-based real estate player Kanakia Group, is re-entering the film exhibition business and will launch the same under a new brand in Q1 FY23, announced the company on Thursday.

Movies Hindi
PVR deploys antiviral air purification system in cinemas

Mumbai: PVR Cinemas has deployed a cinema-specific ion technology that claims to neutralise 99.9 per cent of airborne viruses. The negative ion generator devices are installed at key locations inside cinemas including the auditoriums where the guests spend the maximum time.

Movies Hindi
‘Spider-Man: No Way Home’ leaps to box office success amid Omicron concerns

No one could be surprised that ‘Spider-Man: No Way Home’ would be one of this year’s box office biggest heroes but it’s spinning its way to becoming the best December domestic opening with $253 million, the best ever for Sony and the third best-ever among all films beating 2015’s ‘Star Wars: The...

Movies Hollywood
'Gangubai Kathiawadi' to premiere at 72nd Berlin International Film Festival

Mumbai: Sanjay Leela Bhansali’s much-anticipated film "Gangubai Kathiawadi" starring Alia Bhatt and Ajay Devgn will be screened at the 72nd Berlin International Film Festival in February. The screening will also mark the world premiere of the film that is set for theatrical release on 18 February...

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required