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Harry Potter in marketing tie up with Airtel

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MUMBAI: Harry Potter and the Half Blood Prince has partnered with Bharti Airtel to unveil product offerings based on the film as part of its marketing initiative.

With the tie up in place, Airtel users can have access to games, wallpapers, ringtones and themes from the sixth installment of the Harry Potter series.


Bharti Airtel has the exclusive rights to the Harry Potter game based on the latest film that revolves around the adventures of Harry, Ron Weasely and Hermione Granger at Hogwarts.


Bharti Airtel also has the exclusive rights to wallpapers and animations of Harry, Ron and Hermione practicing wizardry. Currently, there are twelve Harry Potter wallpapers and animations on the Airtel website and 14 ringtones based on the soundtrack of the film.


Airtel customers can download Harry Potter games at Rs 50 and wallpapers, animations and ringtones at Rs 15 each.

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Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings

Upcoming films and returning shows are driving fan interest across Bollywood and streaming

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MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.

The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.

Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.

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The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.

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