Hindi
Force 2…..Of forced action…
MUMBAI: Force 2 is the sequel to the 2011 movie, Force, which, in turn, was based on the 2003 Tamil film, Kaakha Kaakha. Force was about John Abraham, an ACP level cop, a loner who refuses to marry because that would hamper his work of chasing dreaded criminals. His department is always at war with the narcotics trade, and his life is always at risk.
However, love happens: he falls for Genelia D’Souza and marries her, only to lose her in his battle with the drug mafia. The rest is about how he avenges her death.
In Force 2, John the narcotics cop goes international. He is deputed to assist a RAW agent, Sonakshi Sinha. John’s childhood friend, Freddy Daruwala, a RAW agent along with two other colleagues has been eliminated by the Chinese while on duty there. John receives a book from his friend and concludes that his friend’s cover was blown by one of his own compatriots.
John takes it upon himself to avenge his death.
It is for John and Sonakshi to identify the traitor from among their own and then to neutralize him. Sonakshi does not think much of John, he being a cop while she represents the elite espionage force. She does not take John’s contribution seriously as she would rather go about singling out the traitor in her copybook style.
The equation changes once John pinpoints the culprit while Sonakshi is still marking the probable suspects. But, much to John’s discomfort, the hierarchy is established. John is supposed to take orders from her even though her bumbling ways and reputation of failing to pull the trigger when needed makes her look more like the hero’s funny sidekick
The villain, Tahir Bhasin, is identified but nabbing him is not easy. After all, he is also a trained spy. What follows is a chase which lasts through most of the first half of the film. The traitor is smart, always well-prepared and a step ahead of his pursuers. He has backup help from the Chinese to whom he is leaking the names of Indian agents in their country!
As John and Sonakshi catch up with Bhasin, he is always saved by his handlers. Whenever that happens, John and Sonakshi are sitting ducks for them but they, it seems, want to chase to go on!
Why would an Indian and a RAW agent at that be leaking information? He has his reasons on which the whole premise of the film is based. He is seeking revenge from someone high up in the Indian establishment. And, that is where the finale shall take place.
The film starts off on an exciting note in the backdrop of China where three agents’ cover has been blown and the way they are killed. But, no, the fight here is not with the Chinese, they are just incidental. It’s all about the enemy within and that takes away some fun to start with.
After that the action shifts to Budapest for rest of the film but, besides the change of scene as far as the location is concerned, the chases and the one-upmanship game have been seen before and get repetitive. The concept, as mentioned earlier, is based on a premise that is not familiar. Nowhere is the public privy to life of a RAW agent, let alone it being flashed on media like a local incident.
While the pace is swift as most of the footage goes to action and chases with none wasted on romance or singing and dancing, it also means the film has no distractions as in variety. The script is on predictable lines. The direction, in such an event, is all about sticking to action with little attention to script.
The climax takes the audience for granted. Dialogue, especially the lines penned for Tahir, is good. The action is well executed and John, to his credit, makes them look plausible. John also looks sincere about his role of a cop on a rebound. Sonakshi shows little variation in expressions whether she is talking about her mistake which cost five cops their lives or in any other situation. The background score is effective.
Force 2 is a below average action thriller.
Producers: Vipul Amrutlal Shah.
Director: Abhinay Deo.
Cast: John Abraham, Sonakshi Sinha, Tahir Bhasin, Adil Hussain, Raj Babbar.
Tum Bin 2….Old wine gone flat
Tum Bin 2 is a sequel to 2001 film, Tum Bin, a musical love triangle. The sequel, also directed by Anubhav Sinha, comes rather late as far as sequels go, as the idea seems to be to cash in on the current trend of sequels and also to put to use a successful franchise. Tum Bin 2 follows almost same storyline as the original.
Ashim Gulati and Neha Sharma are a pair and live an eventful life full of fun. On one of their days out skiing, Ashim meets with an accident. After attempts to trace him, all hopes are given up on his survival. Neha is devastated and withdraws from the world outside.
This is when Neha meets Aditya Seal through Ashim’s father, Kanwaljeet Singh. Aditya gets busy helping Neha out of her grief. He also gets her involved in her work. Neha gradually starts living a normal life while also getting attracted to Aditya. Just when lives of all connected seem to be hunky-dory, it takes a turn to bring in the ever so popular and old-fashioned twist.
Ashim is not dead after all. It is now a love triangle and Neha is faced with her past and present loves.
There is nothing new to the story about the past catching up and the one in a quandary is always the woman. Tum Bin 2 does not vary from its original and retains the same glitches in the script as well.
The forte in the original was its soundtrack which worked in the film’s favour. Here, the music falls short of expectation. Retaining an old Jagjit Singh number from the earlier version is not much help.
Direction is fair. Dialogue is routine. Cinematography makes the viewing pleasant. Performance wise, Neha Sharma and Aditya Seal do well. Ashim Gulati has little to do in the first half; he is okay.
Tum Bin 2 faces some tough challenges. It comes at a time when demonetisation has affected box office collections all over; the film needed stronger musical score and, the length of 141 minutes (shortened by six minutes from the original censored length of 147) is too lengthy for a love story without any known faces.
Producers: Bhushan Kumar, Krishan Kumar, Anubhav Sinha.
Director: Anubhav Sinha.
Cast: Aditya Seal, Neha Sharma, Ashim Gulati, Kanwaljeet Singh.
Hindi
GUEST COLUMN: Why film libraries & IPs are the new engines of growth
Unlocking value through catalogue strength and IP synergy
MUMBAI:In a media landscape defined by fragmentation, platform proliferation, and ever-evolving audience behavior, the economics of filmmaking are undergoing a fundamental shift. No longer confined to box office performance, a film’s true value is now measured across an extended lifecycle that spans digital platforms, syndication networks, and global markets. As content consumption becomes increasingly non-linear and algorithm-driven, film libraries and intellectual properties (IPs) are emerging as strategic assets, capable of delivering sustained, long-term returns. For Mohan Gopinath, head – bollywood business at Shemaroo Entertainment Ltd., this transformation signals a decisive move from hit-driven models to portfolio-led value creation. In this piece, Gopinath explores how legacy content, when intelligently repurposed and distributed, can unlock recurring revenue streams, why the interplay between catalogue and original IP is critical, and how media companies can build resilient, future-ready entertainment businesses.
For all these years, we thought that a film is successful if it performs well in theatres. There are opening weekend numbers, box office milestones, and distribution footprints that gave a good picture of how the movie has done commercially and also tell us about its cultural impact. However, there are multiple platforms today, always-on content ecosystem, which has caused a shift. Today, the theatrical performance is not the culmination of a film’s journey but merely the beginning of a much longer and more dynamic lifecycle.
Film libraries today are emerging as high-value, constantly evolving assets that deliver sustained returns well beyond initial release cycles. This becomes a point of great advantage for legacy content owners with diverse catalogues, to shape long-term business outcomes.
According to FICCI-EY, the media and entertainment industry of India achieved a valuation of Rs 2.78 trillion in 2025 which is expected to reach Rs 3.3 trillion by 2028 through a compound annual growth rate of approximately 7 per cent and digital media will bring in more than Rs 1 trillion to become the biggest sector which generates about 36 per cent of overall market revenues.
This shift is the expansion of distribution endpoints. We know how satellite television was once the primary secondary window but today, it coexists with YouTube, OTT platforms, Connected TV, and FAST channels. Each of these platforms caters to distinct audience demographics and consumption behaviors, helping content owners to obtain more value from the same asset across multiple formats.
For instance, films that had great reruns, now find continuous engagement across digital platforms. On YouTube, classic Hindi cinema continues to attract significant viewership, reaching audiences across generations and geographies with remarkable consistency. At Shemaroo Entertainment, this is reflected in our film library shaped over decades as part of a long association with Indian entertainment. From classics such as Amar Akbar Anthony to much-loved entertainers like Jab We Met, Welcome, Dhamaal, Phir Hera Pheri, Dhol, Golmaal, and Bhagam Bhag, many of these titles continue finding new audiences while retaining their place in popular memory. Their enduring appeal reflects how culturally resonant stories can continue creating value over time. Similarly, FAST channels have created curated, always-on environments where catalogue content can continue to thrive through star-led and genre-based programming.
This multi-platform approach has very well transformed films into long-tail IP assets which are capable of generating recurring revenue across advertising, subscription, and syndication models.
The evolution of audience behavior is equally important. Nowadays, it’s more important to find what’s more relative than what’s recent as viewers are more influenced by mood, memories, and algorithmic suggestions than by release schedules. Even if a movie was released decades ago, it can trend alongside a newly released movie, if surfaced in the right context. Thoughtful packaging, whether through festival-based playlists, actor-driven collections, or genre clusters, allows catalogue content to remain dynamic and continuously discoverable. Shemaroo Entertainment has built extensive film libraries over decades and its focus has mostly been on recontextualizing content for the consumption of newer environments. This process doesn’t just include digitization and restoration, but also re-packaging of films as per platforms.
Syndication itself has evolved into a key growth driver. In perspective, when looking at the domestic market, curated content packages continue to find strong demand across broadcast and digital platforms. Meanwhile, in the international market, especially in markets like Middle East, North America and Southeast Asia, the appetite for Indian content is opening up new monetization avenues. Here, the ability to package and position catalogue content effectively becomes as important as the content itself.
Importantly, the need to re-package catalogue content does not diminish the role of new content. In fact, originals and fresh IP are essential to sustaining the long-term value of a film library because they act as discovery engines that bring audiences into the ecosystem, while catalogue content drives depth, retention, and repeat engagement.
This interplay between the “new” and the “known” is what defines a robust content strategy today. While new films generate spikes in consumption, catalogue titles offer familiarity and comfort. These are factors that are increasingly valuable in an era of content abundance and decision fatigue. This is also shaping our strategy, drawing value from both a deep catalogue assets and a growing focus on original IPs to strengthen long-term audience engagement and build more predictable revenue streams.
There is growing recognition that long-term value in entertainment will be shaped not only by how intelligently existing content continues to live, travel and find relevance, but also by how consistently new stories are created to renew that ecosystem. In that sense, film libraries and original IP are not parallel bets, but reinforcing engines of growth. For media companies, the opportunity lies in making these two forces work together, because that is increasingly where more resilient and predictable businesses are being shaped.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
