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Eros sets up subsidiary to foray into VFX

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MUMBAI: Eros International has set up a subsidiary company to foray into visual effects in association with leading international talent Charles Darby.






Charles Darby


EyeQube Studios, in which Darby will have a minority stake, is initially investing $5-7 million to start operations and is already working on two of Eros‘s films, Drona and Aladdin.


“We are setting up a visual effects company specifically for the Indian market as we realise there is an enormous gap. We will also have very select international projects. Eyeqube is already working on Drona and Aladdin which are made on a budget of $10 million each,” said Eros International COO Jyoti Deshpande.


Both these films will have visual effects that will eat away 40-50 per cent of the total investments.



EyeQube also will be working on 3-4 of Eros‘ movie projects. “Each of these movies will draw investments in the range between $40-60 million,” said Deshpande.


EyeQube will cater to the top-end visual effects work and have over 300 people working in it. “We plan to work on 3-4 films a year and our focus will be on quality,” said Darby who was in Mumbai to address the press conference.


Eros International president India Sunil Lulla said, “EyeQube will raise the bar of Indian visual effects and catapult our industry to international standards. It will produce not only Indian films with visual effects never seen before, but be also selectively involved with a few international projects.”


Charles Darby has been associated with more than 45 films in the last 13 years. Darby‘s work includes films like Titanic, Crouching Tiger Hidden Dragon, The Fifth Element and Minority Report.

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Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings

Upcoming films and returning shows are driving fan interest across Bollywood and streaming

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MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.

The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.

Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.

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The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.

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