International
Elasticity and Rune Entertainment in a meger
MUMBAI: Singapore-based Elasticity and Toronto-based Rune Entertainment have announced their merger to form Rune Entertainment International.
Post-merger, the companies will share their expertise to produce short and long from content including intellectual property (IP), films and TV in both animation and live action. While Elasticity will be the technology partner and will focus on emerging technologies whereas Rune Entertainment will focus on new ideas, stories and scripts.
Rune Entertainment International will have its base in Singapore for which Rune Entertainment International has already started investing. The company is also on a recruitment drive.
Explained, Elasticity Managing Director Graham Perkins, “Investment is going into setting up the studio in Singapore, further development in Toronto and we are investing in people, stories, scripts and technology. We are looking at developing quality content for a global audience.”
“In time to come, we will focus on the integration of story-driven production and emerging technologies such as holographic projection which will drive new forms of entertainment, making it more engaging and appealing”, added Paul Wollenzien, co-founder and director of Rune Entertainment.
International
Utopai Studios unveils 4K three-minute video generation for PAI platform
New Story Agent and editing tools aim to streamline AI-led filmmaking workflows
MUMBAI: Utopai Studios has announced a major upgrade to its PAI storytelling AI platform, introducing what it claims is an industry-first capability to generate three-minute videos in 4K resolution, alongside enhancements to its Story Agent feature.
The update, rolling out from April 15, expands the platform’s capabilities across the filmmaking process, from early concept development to post-production. The company said the new features are designed to help filmmakers maintain continuity across characters, scenes and visual styles, a key challenge in AI-driven storytelling.
At the heart of the release is a next-generation model that enables more structured narrative development, allowing creators to move more seamlessly from idea to execution. With tools such as multi-shot sequencing and multi-turn editing, the platform aims to give both studios and independent creators greater control over complex storytelling workflows.
Commenting on the launch, Utopai Studios co-founder and CTO Jie Yang said, “The next phase of AI in media will not be defined by isolated tools, but by systems that can carry story, continuity and collaboration across the full creative process.” He added that the update is a step towards enabling more practical, end-to-end narrative development at a professional level.
Echoing this, Utopai Studios co-founder and chief scientific officer Zijian He said, “Generative video is opening the door to a new production model, where creative ambition is less constrained by traditional cost and complexity.” He noted that the platform combines multimodal models with iterative editing to give creators more speed, control and consistency.
The company said PAI is already being used in professional film and television productions, particularly in Hollywood, for tasks such as pre-visualisation, scene design and post-production refinements. The latest update adds features including improved voice options, character consistency, unlimited editing and more flexible asset management.
Utopai also emphasised that its models are not trained on copyrighted material, positioning the platform as a cleaner alternative for creators and rights holders navigating the evolving AI landscape.
As AI continues to reshape content creation, Utopai’s latest push signals a shift from standalone tools to integrated systems, aiming to make high-quality filmmaking faster, more flexible and increasingly accessible.
