Hindi
‘Citylights’ …Dark and drab…
MUMBAI: Citylights is a pretentious film which attempts to depict the plight of a migrant family in a metropolis like Mumbai! The film is actually a crime story but is touted as a poor migrant’s travails in a major city.
Rajkumar Rao is an ex-army man turned sari trader in Rajsthan’s Pali district. He fails to pay his liabilities and is thrown out of his shop by his creditors. After some deliberation, he decides to migrate to Mumbai with one contact number of a relative. He decides to do this with his wife and daughter, a move that you don’t see a sensible person make.
In Mumbai, where a newcomer ceases to be so within minutes as the city takes him into its embrace, Rao’s start is not good. His contact is not traceable on the number he has, and with just a name and no address to go on, Rao doesn’t make much progress. Next, someone offers him a one-bedroom home against Rs 10,000 deposit and rent to be paid later. The house is actually in the hands of painters who are giving it a fresh coat of paint. Rao has been duped of his money. Finally he finds shelter in an under construction building for Rs 100 a night.
From then on starts his struggle to find a job, which he lands eventually as a driver for a security company’s armoured car. These cars deliver sealed boxes to various clients and contain cash or stuff worth crores of rupees. Out of a horde of applicants, Manav Kaul, the supervisor, chooses Rao with a design in mind. Rao’s wife, Patralekha, meanwhile, finds a job with a dance bar.
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Director: Hansal Mehta. Cast: Rajkumar Rao, Patralekha, Manav Kaul. |
Producer: Mukesh Bhatt.
Kaul gradually cultivates Rao and plots to involve him in an earlier foiled robbery. Kaul had managed to save the box from that robbery and now he needs Rao’s help to get the key lying in the security company’s locker room. The boxes can’t be forced open as doing that can detonate a bomb inside killing the one who attempts. Kaul shifts Rao to the house where he has hidden the box before telling him about his plan. Rao is livid but Kaul has trapped him from all sides. While on one assignment, the robbers catch up with Kaul and kill him. Rao is suspended for not saving him. He is now jobless and broke. Patralekha has kicked her job too. Exasperated, Rao decides to make a sacrifice for his family. He decides to execute the plan Kaul had made.
The direction is fair. Music has no place yet is forced in. The original simple script has been complicated here. Performances by Rao and Patralekha are very good. Kaul makes an impact.
A black film with no relief, Citylights is hard to take; all it can hope for is an award or two.
‘Kuku Mathur Ki Jhand Ho Gayi’…Same to you…
This is one more film with Delhi flavour and locales. It is about a middle class locality of Delhi where two friends have grown up together. They are inseparable and the most clandestine thing they do is to indulge in fruit beer once in a while. And, lest the audience not believe it is truly a Delhi story, the inevitable statue of Bajrangbali of Jhandewalan/Karol Bagh does not fail to make its appearance like in all Delhi centric films! And, of course, the title, Kuku Mathur Ki Jhand Ho Gayi, is a local colloquial having little to do with rest of the country.
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Director: Aman Sachdeva. Cast: Sidharth Gupta, Ashish Juneja, Simran Kaur Mundi. |
Producers: Shobha Kapoor, Ekta Kapoor, Bejoy Nambiar.
Siddharth Gupta (Kuku) is an average student who fails to get admission to a college after high school. He, like all boys of such age, has agendas they dare not open up about. Siddharth attends the English tuition class only because the girl living in the house opposite the class, Simran Kaur Mundi, has caught his fancy. He is motherless, responsible for looking after and cooking for his younger sister and father, a government servant. But cooking is something he relishes doing. His dream is to own a restaurant some day while his father wants him to become a NASA scientist.
Kuku’s best friend, Ashish Juneja, is a little better off, hailing from a trading family. His family runs a sari shop and decides to set up a matching centre for him next to the sari shop so those who buy saris may go next door to his shop to buy matching falls and blouse pieces. While Ashish gets busy selling matching blouse pieces, Siddharth manages a job as a spot boy with a Haryanvi film unit. Here, at the shooting, just about everybody humiliates Siddharth. He snaps when his best friend too insults him.
Siddharth is seething with anger when his cousin from Kanpur enters the scene. The cousin is as foxy as they come and, as a way of taking revenge on Ashish, suggests to Siddharth that they burn down the Sari godown owned by Ashish’s family after stealing all the goods which could be sold to another trader to finance Siddharth’s dream of starting a restaurant.
Siddharth is now a successful eatery owner. Things change, he now has a car and, finally, also starts dating Simran who never noticed him in the seven years that he pined for her. But, the Kanpur cousin proves destructor for the family; his father gives up on his job while his sister is talked into leaking exam papers, both on the cousin’s advice.
Siddharth’s conscience begins to bite him for his crime. He decides to meet Ashish and own up to his crime. Eventually, crime does not pay but friendship does.
It is tough to understand the title of Kuku Mathur Ki Jhand Ho Gayi to care enough to watch it. It was explained to me by the director as the generally used term ‘Vaat lag gayi’ in Mumbai. That is the most likely fate of this film at the box office.
Hindi
GUEST COLUMN: Why film libraries & IPs are the new engines of growth
Unlocking value through catalogue strength and IP synergy
MUMBAI:In a media landscape defined by fragmentation, platform proliferation, and ever-evolving audience behavior, the economics of filmmaking are undergoing a fundamental shift. No longer confined to box office performance, a film’s true value is now measured across an extended lifecycle that spans digital platforms, syndication networks, and global markets. As content consumption becomes increasingly non-linear and algorithm-driven, film libraries and intellectual properties (IPs) are emerging as strategic assets, capable of delivering sustained, long-term returns. For Mohan Gopinath, head – bollywood business at Shemaroo Entertainment Ltd., this transformation signals a decisive move from hit-driven models to portfolio-led value creation. In this piece, Gopinath explores how legacy content, when intelligently repurposed and distributed, can unlock recurring revenue streams, why the interplay between catalogue and original IP is critical, and how media companies can build resilient, future-ready entertainment businesses.
For all these years, we thought that a film is successful if it performs well in theatres. There are opening weekend numbers, box office milestones, and distribution footprints that gave a good picture of how the movie has done commercially and also tell us about its cultural impact. However, there are multiple platforms today, always-on content ecosystem, which has caused a shift. Today, the theatrical performance is not the culmination of a film’s journey but merely the beginning of a much longer and more dynamic lifecycle.
Film libraries today are emerging as high-value, constantly evolving assets that deliver sustained returns well beyond initial release cycles. This becomes a point of great advantage for legacy content owners with diverse catalogues, to shape long-term business outcomes.
According to FICCI-EY, the media and entertainment industry of India achieved a valuation of Rs 2.78 trillion in 2025 which is expected to reach Rs 3.3 trillion by 2028 through a compound annual growth rate of approximately 7 per cent and digital media will bring in more than Rs 1 trillion to become the biggest sector which generates about 36 per cent of overall market revenues.
This shift is the expansion of distribution endpoints. We know how satellite television was once the primary secondary window but today, it coexists with YouTube, OTT platforms, Connected TV, and FAST channels. Each of these platforms caters to distinct audience demographics and consumption behaviors, helping content owners to obtain more value from the same asset across multiple formats.
For instance, films that had great reruns, now find continuous engagement across digital platforms. On YouTube, classic Hindi cinema continues to attract significant viewership, reaching audiences across generations and geographies with remarkable consistency. At Shemaroo Entertainment, this is reflected in our film library shaped over decades as part of a long association with Indian entertainment. From classics such as Amar Akbar Anthony to much-loved entertainers like Jab We Met, Welcome, Dhamaal, Phir Hera Pheri, Dhol, Golmaal, and Bhagam Bhag, many of these titles continue finding new audiences while retaining their place in popular memory. Their enduring appeal reflects how culturally resonant stories can continue creating value over time. Similarly, FAST channels have created curated, always-on environments where catalogue content can continue to thrive through star-led and genre-based programming.
This multi-platform approach has very well transformed films into long-tail IP assets which are capable of generating recurring revenue across advertising, subscription, and syndication models.
The evolution of audience behavior is equally important. Nowadays, it’s more important to find what’s more relative than what’s recent as viewers are more influenced by mood, memories, and algorithmic suggestions than by release schedules. Even if a movie was released decades ago, it can trend alongside a newly released movie, if surfaced in the right context. Thoughtful packaging, whether through festival-based playlists, actor-driven collections, or genre clusters, allows catalogue content to remain dynamic and continuously discoverable. Shemaroo Entertainment has built extensive film libraries over decades and its focus has mostly been on recontextualizing content for the consumption of newer environments. This process doesn’t just include digitization and restoration, but also re-packaging of films as per platforms.
Syndication itself has evolved into a key growth driver. In perspective, when looking at the domestic market, curated content packages continue to find strong demand across broadcast and digital platforms. Meanwhile, in the international market, especially in markets like Middle East, North America and Southeast Asia, the appetite for Indian content is opening up new monetization avenues. Here, the ability to package and position catalogue content effectively becomes as important as the content itself.
Importantly, the need to re-package catalogue content does not diminish the role of new content. In fact, originals and fresh IP are essential to sustaining the long-term value of a film library because they act as discovery engines that bring audiences into the ecosystem, while catalogue content drives depth, retention, and repeat engagement.
This interplay between the “new” and the “known” is what defines a robust content strategy today. While new films generate spikes in consumption, catalogue titles offer familiarity and comfort. These are factors that are increasingly valuable in an era of content abundance and decision fatigue. This is also shaping our strategy, drawing value from both a deep catalogue assets and a growing focus on original IPs to strengthen long-term audience engagement and build more predictable revenue streams.
There is growing recognition that long-term value in entertainment will be shaped not only by how intelligently existing content continues to live, travel and find relevance, but also by how consistently new stories are created to renew that ecosystem. In that sense, film libraries and original IP are not parallel bets, but reinforcing engines of growth. For media companies, the opportunity lies in making these two forces work together, because that is increasingly where more resilient and predictable businesses are being shaped.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
