Hindi
Carving Dreams signs up 5-movie deal with Hollywood Studios International
MUMBAI: Celebrity and brand management firm Carving Dreams Entertainment Ltd is foraying into film production. The company has entered into a deal with Los Angeles based studio Hollywood Studios International (HSI) for a slate of five movies over the next four years.
Says Carving Dreams Entertainment MD Afsar Zaidi, “It is an outsourcing deal and the project is going to be funded by HSI.”
The total project cost for the five movies is around $100 million, adds Zaidi.
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| Neeraj (Bunty) Bahl |
Carving Dreams has roped in Popcorn Entertainment CEO Neeraj (Bunty) Bahl to head the movie business. It has created a dedicated division, Carving Dreams Motion Pictures (CDMP).
“We‘ve been in the business of brand management for a while. The tie-up helps us leverage HSI‘s strong distribution network for making international quality cinema, that will be made in English and Hindi.”
The announcement comes in the backdrop of HSI‘s acquisition of Hollywood actor and producer Mark Damon‘s production house. CDMP will, however, be handling the production work for these films.
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| Afsar Zaidi |
“The films will star a mix of Bollywood and Hollywood actors and the first project will go on floors in July 2008,” says Zaidi.
Carvings Dreams Entertainment has most recently been involved in branded entertainment consulting for Spykar for in-film placements in Mahesh Bhatt‘s forthcoming film Jannat. It also manages celebrities like Hrithik Roshan, Ajay Devgan, Kajol, Bipasha Basu amongst others.
Its foray into film production is a follow-up to its entry into ad-film production, wherein it shot a TVC featuring Hrithik Roshan for Macroman.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
