Hindi
Bollywood to actively participate in Miff 2008
MUMBAI: Mumbai International Film Festival (Miff) 2008 which starts on 3 February, will be different this year.Though the festival is related to documentary, short and animation films, it will see active participation from stalwarts of the Hindi film industry.
Miff 2008 festival director and Film Division chief producer Kuldeep Sinha says, ‘‘For the first time Bollywood is participating in the festival in a big way.‘‘
Noted director, producer and writer Basu Chatterjee will inaugurate the ‘Homage‘ section, which will screen memorable movies of filmmakers like K Vishwanath, Girish Vaidya and noted cinematographer KK Mahajan, Sinha informed.
Renowned director Jahnu Barua and Jabbar Patel will be present at the inauguration of ‘Glimpses of Films Division‘, which will showcase selected movies made by the directors of Film Division on the entire spectrum of development in India since 1948.
Special package of ‘International Students Films‘ from Whistling Woods will be inaugurated by the Showman of Bollywood Subhash Ghai.
This package will screen the films shown at Pune International Film Festival 2008 as part of the International Students Film Competition.
Films from SAARC countries will be inaugurated by director and producer Mahesh Bhatt while the special package on the legends of cinema called the ‘Film Memoirs‘ will be inaugurated by Yash Chopra, Sinha added.
Governor of Jammu and Kashmir Lt Gen (Retd) SK Sinha will inaugurate the ‘Retrospective‘ on 4 February, where special films on the Second World War will be showcased.
While the inauguration of the ‘Homage‘, ‘Glimpses of Film Division‘ and the student‘s films from Whistling Woods will be on 4 February, films from SAARC countries and ‘Film Memoirs‘ will be inaugurated on 5 February, a release said.
Miff 2008 will have separate sections of films from the SAARC countries, South Africa, and Brazil.
There will be a section called ‘Best of Festivals’ for selected films from some renowned documentary, short and animation film festivals and Oscar winning and nominated films, a retrospective of films by jury members, a section of Classics featuring films of great masters of documentary films which will have movies made by Great Masters like Bert Haanstra, Robert J. Flaherty, Francois Truffaut, Istvan Szabo, Kristof Zanussi and Ritwik Ghatak. This package will be organized with the support of National Film Archive of India.
A Film Memoir shows biographical films made on great filmmakers like Andrei Tarkovsky, Ingmar Bergman, Satyajit Ray, and Bimal Roy, while Adult Cartoons is a collection of animation films made for adult viewers by the National Film Board of Canada.
There is a special and rarely seen section on films on the Second World War with rarest film records of the Indian troops in action at various part of the world during Second World War. This will also feature the battle of Britain , Russia and other major incidents of that period. This package is being organized with the help of the Armed Forces Film & Photo Division, Delhi.
There will also be sections for films from the North East and from Jammu and Kashmir, and Glimpses from the archives of the Division, apart from homage to filmmakers who passed away in the recent past.
Hindi
GUEST COLUMN: Why film libraries & IPs are the new engines of growth
Unlocking value through catalogue strength and IP synergy
MUMBAI:In a media landscape defined by fragmentation, platform proliferation, and ever-evolving audience behavior, the economics of filmmaking are undergoing a fundamental shift. No longer confined to box office performance, a film’s true value is now measured across an extended lifecycle that spans digital platforms, syndication networks, and global markets. As content consumption becomes increasingly non-linear and algorithm-driven, film libraries and intellectual properties (IPs) are emerging as strategic assets, capable of delivering sustained, long-term returns. For Mohan Gopinath, head – bollywood business at Shemaroo Entertainment Ltd., this transformation signals a decisive move from hit-driven models to portfolio-led value creation. In this piece, Gopinath explores how legacy content, when intelligently repurposed and distributed, can unlock recurring revenue streams, why the interplay between catalogue and original IP is critical, and how media companies can build resilient, future-ready entertainment businesses.
For all these years, we thought that a film is successful if it performs well in theatres. There are opening weekend numbers, box office milestones, and distribution footprints that gave a good picture of how the movie has done commercially and also tell us about its cultural impact. However, there are multiple platforms today, always-on content ecosystem, which has caused a shift. Today, the theatrical performance is not the culmination of a film’s journey but merely the beginning of a much longer and more dynamic lifecycle.
Film libraries today are emerging as high-value, constantly evolving assets that deliver sustained returns well beyond initial release cycles. This becomes a point of great advantage for legacy content owners with diverse catalogues, to shape long-term business outcomes.
According to FICCI-EY, the media and entertainment industry of India achieved a valuation of Rs 2.78 trillion in 2025 which is expected to reach Rs 3.3 trillion by 2028 through a compound annual growth rate of approximately 7 per cent and digital media will bring in more than Rs 1 trillion to become the biggest sector which generates about 36 per cent of overall market revenues.
This shift is the expansion of distribution endpoints. We know how satellite television was once the primary secondary window but today, it coexists with YouTube, OTT platforms, Connected TV, and FAST channels. Each of these platforms caters to distinct audience demographics and consumption behaviors, helping content owners to obtain more value from the same asset across multiple formats.
For instance, films that had great reruns, now find continuous engagement across digital platforms. On YouTube, classic Hindi cinema continues to attract significant viewership, reaching audiences across generations and geographies with remarkable consistency. At Shemaroo Entertainment, this is reflected in our film library shaped over decades as part of a long association with Indian entertainment. From classics such as Amar Akbar Anthony to much-loved entertainers like Jab We Met, Welcome, Dhamaal, Phir Hera Pheri, Dhol, Golmaal, and Bhagam Bhag, many of these titles continue finding new audiences while retaining their place in popular memory. Their enduring appeal reflects how culturally resonant stories can continue creating value over time. Similarly, FAST channels have created curated, always-on environments where catalogue content can continue to thrive through star-led and genre-based programming.
This multi-platform approach has very well transformed films into long-tail IP assets which are capable of generating recurring revenue across advertising, subscription, and syndication models.
The evolution of audience behavior is equally important. Nowadays, it’s more important to find what’s more relative than what’s recent as viewers are more influenced by mood, memories, and algorithmic suggestions than by release schedules. Even if a movie was released decades ago, it can trend alongside a newly released movie, if surfaced in the right context. Thoughtful packaging, whether through festival-based playlists, actor-driven collections, or genre clusters, allows catalogue content to remain dynamic and continuously discoverable. Shemaroo Entertainment has built extensive film libraries over decades and its focus has mostly been on recontextualizing content for the consumption of newer environments. This process doesn’t just include digitization and restoration, but also re-packaging of films as per platforms.
Syndication itself has evolved into a key growth driver. In perspective, when looking at the domestic market, curated content packages continue to find strong demand across broadcast and digital platforms. Meanwhile, in the international market, especially in markets like Middle East, North America and Southeast Asia, the appetite for Indian content is opening up new monetization avenues. Here, the ability to package and position catalogue content effectively becomes as important as the content itself.
Importantly, the need to re-package catalogue content does not diminish the role of new content. In fact, originals and fresh IP are essential to sustaining the long-term value of a film library because they act as discovery engines that bring audiences into the ecosystem, while catalogue content drives depth, retention, and repeat engagement.
This interplay between the “new” and the “known” is what defines a robust content strategy today. While new films generate spikes in consumption, catalogue titles offer familiarity and comfort. These are factors that are increasingly valuable in an era of content abundance and decision fatigue. This is also shaping our strategy, drawing value from both a deep catalogue assets and a growing focus on original IPs to strengthen long-term audience engagement and build more predictable revenue streams.
There is growing recognition that long-term value in entertainment will be shaped not only by how intelligently existing content continues to live, travel and find relevance, but also by how consistently new stories are created to renew that ecosystem. In that sense, film libraries and original IP are not parallel bets, but reinforcing engines of growth. For media companies, the opportunity lies in making these two forces work together, because that is increasingly where more resilient and predictable businesses are being shaped.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
