Hindi
Big Cinemas launches classified service to tap local advertisers
MUMBAI: Big Cinemas, India‘s largest multiplex chain operator, has launched a classified service to tap local and regional advertisers.
Branded as ‘Big Cinemas Classifieds‘, the service will provide advertisers the option to release their classified advertisements on the multiplex property screens through slides in the Mumbai and Navi Mumbai region for one week.
For this, Big Cinemas has tied up with 40 local press depots in relevant catchment areas to provide connect options to the local retail advertisers.
According to the multiplex chain, the service is part of Big Cinemas‘ strategic initiative to develop and promote cinema advertising as an effective advertising medium because of the reach, transparency and measurement of the medium.
Says Big Cinemas business head – cinema sales Arun Tyagi, “Cinema advertising is an extremely effective low-cost and high-impact advertising medium offering local, regional and national capabilities to an engaged and seated audience. With the launch of the classified service, we are giving local retail advertisers a promotion option beyond the print media.”
Apart from the on-screen presentation options, Big Cinemas also offers innovative
off-screen consumer-connect options like pillar branding, audi and exit door branding, floor stickers, ticket jackets, seat branding, washroom mirror branding and staircase and waterbody branding among others.
The multiplex chain currently operates 457 screens that include properties in the US, Netherlands and Malaysia.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
