Hindi
AI directors take the spotlight at India AI Impact Summit
LTM, NFDC and Waves Bazaar curate first AI Cinema Showcase with human-hearted films.
MUMBAI: Lights, camera, algorithm action! India’s film scene is about to get a futuristic twist as artificial intelligence steps into the director’s chair (well, sort of) at the India AI Impact Summit 2026. LTM, in partnership with the National Film Development Corporation (NFDC) and Waves Bazaar, is rolling out the AI Cinema Showcase under the Ministry of Information & Broadcasting’s watchful eye. The event runs from 16 to 20 February 2026 at Bharat Mandapam in New Delhi, pulling in policymakers, tech innovators, global creators and crucially storytellers who’ve already let AI into their edit suites.
This isn’t about robots churning out blockbusters overnight. The showcase spotlights a hand-picked collection of short films made by Indian filmmakers solo creators, collectives, studios and even students who’ve used AI as a genuine creative collaborator rather than a shortcut. Every selected piece has been judged on narrative punch, artistic vision, cinematic polish and, importantly, responsible AI use. The lucky films will screen in the sleek Immersive Room AI Theatre inside the Ministry of Information and Broadcasting pavilion.
The move builds on last year’s momentum, back in November 2025 at the 56th International Film Festival of India (IFFI) in Goa, the same trio Waves Film Bazaar, LTM and NFDC staged India’s debut AI Film Festival and Hackathon. That experiment proved there’s real appetite for exploring where code meets creativity.
By bringing the conversation into the cultural spotlight, the AI Cinema Showcase aims to nudge discussions beyond dry policy papers and tech specs into something far more human, how emerging tools can amplify storytelling without drowning out the soul. It’s part of a bigger push for ethical, human-centred AI that keeps the artist firmly in the driving seat.
So while the rest of the summit debates algorithms and governance, this corner of Bharat Mandapam will be quietly proving that the future of Indian cinema might just feature a very clever co-writer, one that never asks for coffee breaks. Catch the screenings if you’re in Delhi next week; who knows, you might spot the next big twist coming from a prompt rather than a pen.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
