Hindi
Adlabs crosses 10,000 shows on 2K digital cinema format
MUMBAI: Adlabs Films Limited, a member of the Reliance Anil Dhirubhai Ambani Group, has crossed the milestone of over 10,000 successful shows in the true 2K Digital Cinema format. The record was achieved with the 5:05 pm screening of Welcome to Sajjanpur on 22 September at Adlabs’ Imax cinema in Wadala, which was Mumbai’s first multiplex to convert entirely to 2K Digital Cinema in April 2008. Adlabs was the first cinema operator in India to start rolling out digital cinema using Hollywood-standard DCI-grade projectors and servers, when it commenced its digital test bed network in April this year. Adlabs Digital Cinema adds that it has also established a world first by becoming the first and only operator in the world to-date to commercially distribute digital cinema films over the optic fiber cable (OFC). Using the network of Reliance Communications, over 2000 digital cinema shows to-date have come from digital copies delivered via OFC on a weekly commercial basis. Films are encoded at Adlabs Digital Cinema Mastering Facility at Film City in Mumbai and sent over a 200Mbps connection to its Content Distribution and Logistics (CDL) Hub at Dhirubhai Ambani Knowledge City (DAKC) in Navi Mumbai, from where they are sent further via dedicated 100Mbps OFC to cinemas as far as Ahmedabad. OFC allows for transportation of digital cinema films that is faster, more reliable and more secure than any other form of delivery. Adlabs Digital Cinema COO Patrick von Sychowski says, “The Adlabs Film City complex – which includes the Digital Cinema Mastering facility – is the first facility in Asia to receive the prestigious international FACT (Federation Against Copyright Theft) accreditation. Using fiber for end to end delivery, we are able to offer unparalleled picture and sound quality and we are proud to have offered that to our patrons for over 10,000 screenings of both Bollywood and Hollywood films.” These screenings have also included regional Indian films as well as Hollywood films shown in BIG Digital 3D format. Adlabs Films CEO Anil Arjun says, “Adlabs is implementing globally recognized Digital Cinema technology standards and processes and is, at the same time, pushing the envelope by introducing distribution technologies such as OFC. We intend to be an end-to-end world class service provider covering mastering to delivery on site; and are looking at significant expansion in this space aimed to cover 500 screens in the initial phase.”
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
