Hindi
Actress Emmy Rossum to be spokesperson for MGM’s cause marketing initiative
MUMBAI: US film studio MGM has anounced that its consumer products’ new cause-related marketing initiative Pinkitude has roped in actress Emmy Rossum.
She has signed on as Pinkitude‘s official spokesperson. She stars as Bulma in the upcoming film Dragonball. She will assist MGM Consumer Products and Susan G. Komen for the Cure in sharing life-saving breast health messages with young women everywhere through the Pinkitude campaign. A minimum of five per cent of the sales of the modern fashion line targeting teen and young adult women will be donated to Susan G. Komen for Cure, the global leader in the breast cancer movement.
Pinkitude will kick off with a series of events, starting with an invitation-only reception hosted byRossum and featuring celebrity deejays Spinderella (of Salt ’n’ Pepa) and Sean Patrick this month. Also on tap, is launch of the first Pinkitude Pop Up Store which will open on Saturday, 16 August at 1 pm. The public is invited to this event, which will be held in Los Angeles.
Rossum says, “As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my Pinkitude with young women everywhere.
The Pinkitude brand initiative is devised to educate young women and teens on the importance of breast self-awareness, early detection and treatment of breast cancer while also stressing the importance of a healthy lifestyle.
The fashion brand is an approach to life inspired by Pink Panther. Encouraging women to live life completely; take care of their mind, body and spirit and trust in their own identity. The Pinkitude initiative starts now and will culminate in October, which is the National Breast Cancer Awareness Month.
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
